TRENDS

Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

Moving forward: the protein shift doesn’t stop at the border

17 October 2025

The alternative protein sector is gaining momentum — but it’s far from easy. Companies are eager to scale up but run into barriers. Fragmented policy, for instance. Or consumers who prefer to stick to what they know. At ...

Vion wins Innovation Award for AI tackling tail biting

17 October 2025

On 15 October, Vion received the Innovation Award during the Dutch Pork & Poultry Expo 2025. The company won with its project ‘AI for a healthy curly tail’, which has been in development for three years. The award wa...

Support grows for a fair meat price

16 October 2025

A large majority of Dutch consumers are open to paying more for meat, as long as the money is used responsibly. A recent election poll by MarketResponse, commissioned by the TAPP Coalition, shows that 63% of respondents ...

What do you really need to know about the EUDR?

14 October 2025

The European Deforestation Regulation (EUDR) calls for a new approach in the food supply chain. Not just producers, but every link leading to the European market will soon need to demonstrably meet strict due diligence r...

We enjoy eating vegetables but lack knowledge about quantity

13 October 2025

We all know that vegetables and fruit are good for us. Yet many Dutch consumers still don’t know exactly how much they should be eating each day. That’s the outcome of research by Markteffect, commissioned by GroentenFru...

EU debate on ‘meat names’ illogical and counterproductive

13 October 2025

The European Union finds itself in the middle of a linguistic tug-of-war over plant-based products. Earlier this month, the European Parliament voted in favor of restricting the use of terms such as “burger,” “sausage,” ...

Anuga 2025 breaks records with largest edition to date

10 October 2025

With over 145,000 visitors from more than 190 countries and 8,015 exhibitors from 110 nations, Anuga 2025 was the largest edition in the trade fair’s history. From 4 to 8 October, professionals from the global food indus...

Dutch consumers stay calm amid changes in food supply

09 October 2025

More expensive coffee, no bread left on the shelf, or chocolate that tastes just a little different? Most Dutch consumers aren’t easily fazed. They stick to their usual choices and simply wait it out. That’s one of the f...

The Future of Food & Retail – 13 November

09 October 2025

Curious to hear Albert Heijn and Nice to Meat’s take on online distribution? How ambitious CO₂ targets are translated into concrete actions across the supply chain? What the European PPWR regulations and delicate acts me...

Eetdrammen: unhealthy food that pushes itself on us everywhere

08 October 2025

The Dutch Nutrition Center (Voedingscentrum) has introduced a new word: eetdrammen. It gives a name to something that happens all the time but often goes unnoticed. Eetdrammen refers to the aggressive promotion of unheal...

Bean Deal continues in the plant protein chain

06 October 2025

The Bean Deal may have officially come to an end, but collaboration across the chain is far from over. That’s what Minister Femke Marije Wiersma of Agriculture, Fisheries, Food Security and Nature wrote in a letter to th...

BioMarktMeter: consumers positive yet hesitant

03 October 2025

Interest in organic food continues to grow, but consumers remain divided. This is shown by the BioMarktMeter, a study that tracks developments in the organic products market. Whereas earlier editions focused mainly on th...

Alternative proteins take priority in Germany

29 September 2025

Alternative proteins deserve just as much space on the table as meat and dairy. Not a “better” choice, but simply a logical one alongside. That is the message of the Scientific Advisory Board (WBAE) in a 400-page report ...

Protein innovation takes on a greater meaning

26 September 2025

The traditional protein bar is facing competition. Consumers increasingly expect protein not to be hidden in a shake or bar, but to be part of everyday food. Research by Innova Market Insights shows that health, convenie...

Chocolate prices stabilise, but remain elevated

25 September 2025

After years of rising prices, the chocolate market is finally seeing some calm. The sharp peaks appear to be behind us. Still, producers and retailers face a tough equation: cocoa remains expensive, margins are under pre...