DUURZAAM

Alternative proteins are becoming less alternative

What happens when shelves run empty, prices surge, and consumers are left looking for something else? In 2024, the alternative protein sector proved it’s no longer a niche but a growing pillar in the global push for effi..

‘Look-Smell-Taste’ now featured on 3,500 products

18 June 2025

Exactly one year after the launch of the Shelf Life Coalition, over 3,500 products now carry the ‘Look-Smell-Taste’ icons and the hand symbol. The coalition was initiated by Samen Tegen Voedselverspilling to reduce unnec...

Rival Foods secures millions for plant-based meat alternatives

18 June 2025

Rival Foods, the Dutch FoodTech scale-up based in Amersfoort, has raised €10 million in a Series B funding round. The round was led by pension investor APG on behalf of ABP. PYMWYMIC, ROM Utrecht Region, and existing sha...

Dutch households underestimate their own food waste

16 June 2025

People in the Netherlands are willing to live more sustainably—especially when it comes to food. Yet over thirty kilos of food per person still ends up in the bin every year. What’s the issue? Most people don’t realise h...

How we eat in 2050: high-tech, local and sustainable

13 June 2025

Cooking will become optional, and grocery shopping a rarity. According to experts Morgaine Gaye (food futurologist), Joseph Poore (climate scientist), and data analyst Valentina Caldart, the food industry is on the brink...

Food companies aren't waiting, they’re investing now

12 June 2025

Regulations may be easing, but the market remains demanding. For many family-owned businesses in the food sector, that changes very little. The Omnibus proposal may be on the table, but the sense of urgency is still very...

Packaging not empty? Then recycling is pointless

11 June 2025

Many Dutch people are unsure about how to dispose of their PMD packaging correctly. That’s the conclusion from a DVJ Insights survey of 1,053 participants, commissioned by Verpact. One in three admits to sometimes throwi...

Spent brewer’s grain repurposed as clean-label emulsifier

11 June 2025

Can byproducts from the beer industry become a fully-fledged food ingredient? Utrecht-based scale-up MaGie Creations proves that they can. With the launch of PowerBond, the company introduces the world’s first emulsifier...

Food waste not always a top priority in the food industry

10 June 2025

Six out of ten companies in the food industry consider food loss and waste a concern. Yet international research by DNV shows that fewer than a quarter have made it a high priority. This highlights a striking gap between...

Sustainable? Only when it’s on sale

06 June 2025

Nearly three in ten Dutch consumers (29%) say they often or always make a conscious choice for more sustainable food products. Another 55% do so occasionally. Women and people with higher education levels are more likely...

BioMarktMeter maps the organic food market

03 June 2025

How is the organic market developing in the Netherlands? The newly launched BioMarktMeter now provides weekly insights. Wageningen University & Research carries out this monitor on behalf of the Ministry of Agricultu...

What consumers do (and don’t) consider food waste

02 June 2025

A leftover that’s been in the fridge too long. Milk just past its expiry date. The end slice of a loaf that no one wants. Most Dutch consumers throw these out without hesitation. But do they actually see it as food waste...

McDonald’s, Farm Frites and Rabobank commit to regenerative farming

02 June 2025

On International Potato Day, McDonald’s Netherlands, Farm Frites and Rabobank signed a five-year partnership agreement. Their shared goal: making the Dutch potato supply chain more sustainable through regenerative agricu...

PlanetProof label sees modest growth

30 May 2025

The On the way to PlanetProof label continues to evolve. In 2024, the certified acreage for plant-based production grew by 1.3%. Open field crops—such as potatoes, vegetables, fruit and ornamental plants—showed the stron...

3D dessert wins MBO Challenge on Food Waste

28 May 2025

The winning team of the MBO Challenge Voedselverspilling 2024–2025 was announced on 15 May during the Food for Teachers LIVE EVENT hosted by CIV Groen. The top prize went to five students from Lentiz LIFE College and Len...

Strong growth for the organic sector in 2024

23 May 2025

Organic is gaining momentum. While food inflation barely moved, organic sales rose strongly. Most notable is the sharp increase among specialty stores. These shops are attracting more conscious consumers and have strengt...