Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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This is how plant-based chains get stronger

This story highlights the power of combining forces. Bart, Jeroen, and Jaimy have three very different professions but share a common mission: advancing plant-based, locally grown proteins with and for Dutch protein farm..

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Less meat? Citizens expect government action

19 February 2025

Dutch citizens are open to reducing meat consumption—as long as governments and supermarkets take the lead. This was the key takeaway from the citizen panel on sustainable protein consumption, organized by the Ministry o...

Food waste puts pressure on climate goals

19 February 2025

Food waste continues to have a significant impact on the climate. According to the report Climate footprint of food waste in the Netherlands by Wageningen University & Research (WUR), food waste accounts for 5% to 9%...

Jumbo introduces plant-based yogurt made from Dutch soybeans

13 February 2025

Jumbo is the first nationwide supermarket chain to introduce plant-based yogurt made from Dutch-grown soybeans. Starting February 17, three varieties are available in more than 300 stores and through Jumbo.com: Natural, ...

Mycelium: more than a meat substitute

10 February 2025

Mycelium has been successfully used as an ingredient in meat substitutes for years. It makes sense—it's sustainable, packed with proteins and fibers, and easily adapts to desired flavors. But the potential of mycelium go...

SNX’s mission: Guilt-free snacking

10 February 2025

Have you also been to the OSV winter barbecue? Chances are you sunk your teeth into a burger from SNX Food. This company from De Bilt aims to be the new, healthier snack brand for everyone in the Netherlands. Enjoying...

Duckweed officially recognised as a food product in the EU

04 February 2025

Duckweed, commonly known as water lentils, has been officially approved for consumption within the EU by the European Food Safety Authority (EFSA). This approval marks nearly ten years of research conducted by Wageningen...

Zwarte soldatenvlieg: krachtpatser in de eiwittransitie

30 January 2025

Een kwart van de wereldbevolking kampt met ijzertekorten, maar uit onderzoek van promovendus Tomer First (Food Quality and Design) blijkt dat insecten mogelijk een deel van de oplossing bieden. Door ze te laten groeien o...

The Future of Food 2025

27 January 2025

We all know that food does far more than simply nourish us. It has a profound impact across various domains. How will the ways we produce, distribute, and consume food shape the future of our planet? You’ll find the answ...

New opportunities for duckweed as a protein source

23 January 2025

The research project ‘Duurzame eiwitten: Eendje meer’ is exploring the potential of duckweed as a protein source. Five Dutch universities of applied sciences are collaborating with companies and experts to optimize the c...

Mosa Meat submits EU approval request for cultivated fat

22 January 2025

Mosa Meat has reached a significant milestone by submitting its first application for market approval under the European Novel Foods regulation. With this application, the company focuses on cultivated beef fat, which ca...

Vegetarian smoked sausage without artificial aromas

17 January 2025

Van Gelder, known as a traditional Dutch supplier of fresh produce and a producer of plant-based meat alternatives, is introducing a groundbreaking product at Horecava: the first vegetarian smoked sausage that already me...

Protein transition isn’t moving fast enough: action is needed

15 January 2025

The shift towards more plant-based proteins plays a crucial role in meeting climate goals. However, with the current balance of 58% animal and 42% plant-based proteins in our diet, there’s still a long way to go. “While ...

The Netherlands advances in cellular agriculture

14 January 2025

The Netherlands is taking another significant step in cellular agriculture with the establishment of two new scale-up facilities. These facilities enable companies to scale their production processes without making subst...

8 trends shaping the protein transition

13 January 2025

The protein transition is gaining direction with eight trends that will define the future of food between 2025 and 2030. Foodvalley presents these trends as a guide for businesses to address shifting consumer demands and...

CBL and Rabobank Pilot Boosts Food Innovation Success

09 January 2025

Five start-ups and scale-ups specializing in healthy and sustainable food innovations participated in a consumer research program called "Ontdek Onderzoek." Conducted by the Consumer Behaviour Lab (CBL) and Rabobank befo...