Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

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New insights improve the texture of plant-based meat

13 December 2024

The mouthfeel of plant-based meat alternatives remains a challenge for the industry. Consumers demand products with a structure closer to real meat, particularly for whole-cut alternatives. Recent research by Wageningen ...

200th V-Label client: a milestone for the Vegetariërsbond

12 December 2024

The Vegetariërsbond has reached an important milestone with its 200th V-Label client. The certification mark, now featured on over 5,000 products in the Netherlands, provides consumers with clear information about vegeta...

Circular food production crucial for biodiversity

11 December 2024

Circular food production and a shift towards more plant-based proteins offer significant opportunities to combat biodiversity loss and climate change. This approach could reduce land use and greenhouse gas emissions in E...

Two-thirds of Dutch want to eat less meat

04 December 2024

The Netherlands appears ready for a protein transition. Research by ProVeg shows that two-thirds of Dutch people want to eat more plant-based and less animal-based food. This support spans various demographic groups, fro...

The 7 megatrends redefining the food industry

03 December 2024

We all know that food does far more than simply nourish us. It has a profound impact across various domains. How will the ways we produce, distribute, and consume food shape the future of our planet? You’ll find the answ...

Posters Meat, Fish, Fruit and Vegetables and Dairy

01 December 2024

Through the trade magazine Voedingsindustrie we distribute the poster VLEES, VIS, FRUIT & VEGETABLES and DAIRY. On the posters you will find the structure of the various processing industries. Because of the great de...

7th Meat Café: Collaborating on food strategy is crucial

28 November 2024

Should the government allow the meat sector more room, or should the EU's climate policy line take precedence? Is agriculture a strategic geopolitical asset for the Netherlands and the EU? For which market does the Dutch...

Dutch plant-based products ranked the healthiest worldwide

28 November 2024

The Netherlands has once again established itself as a leader in healthy food. Research by ProVeg International reveals that Dutch meat substitutes and plant-based milk have the healthiest composition globally. These pro...

Protein digestibility and absorption quality

25 November 2024

The protein transition is in full swing. But what about the nutritional value of all these innovative protein products? How much of it do we actually absorb as humans? And what about individual variation in digestion and...

Preventing a meat tax by eating less meat

20 November 2024

Meat consumption in the Netherlands remains a contentious issue in discussions on sustainability and climate goals. Recent figures reveal that the average Dutch person ate slightly more meat in 2023 compared to the previ...

Flemish innovation transforms residual streams into microbial protein

20 November 2024

In Flanders, ILVO and Bio Base Europe Pilot Plant have taken an important step in scaling up microbial protein production. This technology uses fermentation to produce high-quality proteins from residual streams, such as...

Sea lettuce: THE sustainable protein source for the future

14 November 2024

The proteins in sea lettuce, a common type of algae, offer an intriguing addition to both meat and existing alternative proteins. This type of seaweed not only contains proteins but also essential nutrients and is cultiv...

Beyond plant-based: trends reshaping alternative milk

13 November 2024

The demand for alternative milk beverages has surged in recent years, with plant-based options leading the way. However, times seem to be changing as consumers reassess their choices under various influences. Price press...

Protein transition in supermarkets progressing too slowly

12 November 2024

Dutch supermarkets are clearly shifting towards more plant-based products, but the pace remains a concern when it comes to meeting 2030 targets. Despite initiatives to reduce meat portions and increase the visibility of ...

Wouter Waayer wins Vegan Award for inspiration

06 November 2024

Wouter Waayer, who grew up on a farm in Twente, has been named ‘Most Inspiring Person’ by the public at the annual Vegan Awards, hosted by the Nederlandse Vereniging voor Veganisme (NVV). On November 1, he accepted the a...