TRENDS

2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

Opportunities for Bread in Emerging Protein Trends

15 January 2024

Food development trends, arising from consumer needs, economic shifts, and societal changes, present both opportunities and challenges for the bakery sector. Whole grain bread, with its diverse health benefits, plays a c...

Beyond Meat Introduces Beyond Steak in the Netherlands

15 January 2024

Beyond Meat unveils Beyond Steak® for the first time in the Netherlands during the Horecava 2024. This launch follows the recent introduction of Beyond Chicken-Style products, extending the range committed to offering pl...

No New Guidelines for Vegetarian Labels in Belgium

08 January 2024

Belgium will not be introducing any new guidelines regarding the labeling of vegetarian products. This decision stems from a lack of consensus among stakeholders and political figures, as indicated by Federal Minister of...

RIVM: The Netherlands is adopting a healthier diet

05 January 2024

The Food Consumption Survey (VCP) 2019-2021 reveals positive changes in the eating habits of the Dutch. There is an increase in the consumption of plant-based products such as vegetables, fruits, unsalted nuts, and legum...

Deceptive Claims in Protein-Rich Products

04 January 2024

Protein-rich foods are gaining popularity, but recent research by the Dutch Food and Consumer Product Safety Authority (NVWA) reveals a frequent lack of accurate information on packaging. Nearly half of the 54 examined p...

Dutch Companies collaborate on new meat substitutes

27 December 2023

With the growing global population, the demand for protein-rich food is on the rise, turning food security into an urgent issue. However, the traditional approach with animal products contributes to negative effects on t...

€35 Million for Technological Innovation

21 December 2023

In a bold move towards sustainable advancement, the Netherlands has allocated a substantial €35 million to seven research consortia under the Perspective Program. This initiative, funded by the Ministry of Economic Affai...

Top 10 Food Trends for 2024

20 December 2023

In a world echoing with the challenges of rising food prices and economic restraint, Innova Market Insights provides a delectable glimpse into food trends for 2024. Research reveals that, despite ongoing global challenge...

Poultry Sector: Demand Recovery, Concerns about Supply

19 December 2023

The year 2023 brought favorable conditions for the Dutch poultry sector, with feed margins surpassing the average. Limited supply, partly due to the transition to Better Life 1-star and the impact of avian influenza, led...

Protein Challenge Rewards 6 Innovative Food Concepts

18 December 2023

On Thursday, December 14, six entrepreneurs from North Holland and Flevoland were presented with a €10,000 check in recognition of their innovative contributions to the Protein Challenge. This initiative, organized by th...

Biodiversity in the Supermarket: Do We Truly Consider It?

13 December 2023

Do products fly off the shelves when they are produced in a way that positively impacts biodiversity? Or does the consumer remain indifferent? Communication scientists Julia Shen and Marijn Poortvliet from Wageningen Uni...

UV Light: Unlocking the Potential of Circular Polymers

12 December 2023

In the pursuit of a sustainable circular economy, Wageningen University & Research (WUR) is delving into the ULTRADREAM project, investigating the development of biobased renewable polymers with inherent biodegradabi...

Fisheries Committee wants enhanced transparency in seafood

12 December 2023

In a recent report, Members of the European Parliament (MEPs) stress the need for increased efforts in enhancing consumer information, market transparency, and traceability for fishery and aquaculture products within the...

Methylcellulose: Misleading or indispensable?

08 December 2023

In an era where food consciousness takes center stage, consumers aspire to embrace edibles adorned with a 'clean label': the fewer E-numbers or loaded ingredients adorning their food packages, the better. Yet, even in th...

Food Profiles: Understanding the Dynamics of Food Choices