TRENDS

Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

Global supply keeps hog market under pressure

30 July 2026

The Dutch hog sector is shrinking, but prices are not moving higher. European production is growing and continues to pressure the market. Dutch exports of market hogs and piglets are also falling sharply. Ample global su...

Dutch-grown quinoa heads to supermarket shelves

29 July 2026

Starting in August, Jumbo will sell quinoa grown in the Netherlands. The product will appear under its private label in stores. GreenFood50 supplies the quinoa, which is produced by Dutch growers. Jumbo has made a multi-...

Oversupply puts European dairy market under pressure

28 July 2026

Large butter and cheese inventories are delaying the dairy market’s recovery. Milk production is declining only slowly, keeping supplies high. High-fat dairy products in particular lost considerable value over the past y...

New plant-based plastic offers opportunities for food sector

23 July 2026

Biobased plastics are advancing rapidly, but practical use remains challenging. A material must be strong, resist moisture and break down after use. Researchers from Wageningen, Amsterdam and China have now taken a new s...

Most-read articles in the first half of 2026

23 July 2026

Which stories drew the most attention in the food industry in the first half of 2026? This top 10 brings together the topics that kept readers engaged: sustainability, automation, data-driven working, cooling, renovation...

HAK adds extra fiber to classic applesauce

21 July 2026

HAK is expanding its range with Appelmoes Vezelrijk. The new variety contains additional plant-based fiber and no added sugar. It responds to growing interest in fiber-rich foods. HAK is also introducing fruit pouches an...

Growing avocado supply brings uncertainty

16 July 2026

The global supply of avocados continues to grow steadily. At the same time, market unpredictability is on the rise. RaboResearch reported this in a new market update on the sector. For Dutch importers, this development b...

Ausnutria and Royal A-ware close strategic deal

15 July 2026

Ausnutria and Royal A-ware are joining forces. Royal A-ware is acquiring a 35% stake in Amalthea. Ausnutria will maintain its majority stake at 65%. Together, the parties aim to further develop the production of goat che...

Shifting dairy market opens doors for cheese and whey

14 July 2026

The global dairy market continues to expand, but the underlying dynamics are changing. While Europe grapples with stricter regulations, supply is growing in other parts of the world. For the European dairy sector, this s...

Food trends June 2026: from frozen to mood food

13 July 2026

Consumers in the supermarket are looking for affordability, mental well-being, and nostalgia. New product launches show that health and comfort go hand in hand. This is highlighted by June market data from Innova Market ...

Health Council revises fat and carbohydrate standards

10 July 2026

The Health Council of the Netherlands is revising the dietary reference values for fats, fatty acids, digestible carbohydrates, and dietary fiber. This advisory report concludes the ongoing evaluation of Dutch dietary re...

Shorter wait times for grid connections

10 July 2026

Grid congestion is one of the biggest challenges facing the Netherlands. Right now, it is putting the brakes on the economy and sustainability efforts. Grid operators and market parties are now taking a major step forwar...

Temporary worker ban in the meat sector: make your voice heard

09 July 2026

The Dutch government has launched a public consultation for a bill that restricts the use of temporary agency workers in parts of the meat industry. This temporary agency work ban applies to operations involving the slau...

Netherlands risks losing its leading position in foodtech

09 July 2026

Foodvalley and a broad coalition of companies are sounding the alarm. Without swift action, the Netherlands will lose its strong position in food technology to foreign competitors. The sector is therefore urgently callin...

Consumers opt for Fairtrade more often despite high cocoa prices

08 July 2026

Sales of products carrying the Fairtrade label increased by 11 percent in 2025. Dutch consumers purchased over 247 million items. As a result, farming cooperatives in Africa, Asia, and Latin America received 8.9 million ...