Facts & figures Vakblad Voedingsindustrie
For nearly 30 years we have been providing information about trends & developments, sustainable entrepreneurship, innovations, packaging, hygiene and food safety, processing, process technology and science.
Vakblad Voedingsindustrie is part of a cross-media concept, a mix of requested communication (Internet and a digital newsletter) and unsolicited communication (we make sure the magazine is published in the entire sector). In addition, with our network Ondernemers Sociëteit Voedingsindustrie (OSV), we facilitate personal contact moments with the target group, which makes full circle.
All content is visible to everyone and can be shared freely; we do not work with an online subscription.
Vakblad Voedingsindustrie is published online in its entirety, available for everyone and easy to share. We translate all online content into English, making us the only Dutch publisher in the food industry to offer all information in two languages. This way the knowledge is also available to English-speaking readers. Vakblad Voedingsindustrie (print) is published 8 times a year in Dutch (circulation 3,500) and is 24/7 online in Dutch and English. The magazine is supported by the weekly newsletter, the social media channels and since 2021 also appears as an online interactive magazine (flipbook).
Vakblad Voedingsindustrie is targeted at managers within processing companies involved in the meat, poultry and fish industries, the (convenience) food industry (including snacks, salads, preserves, meal components, meat substitutes and protein sources) and wholesalers around the world.
Investing in reach
Every year we upgrade our magazine, despite all trends, we continue to invest. Investing in reach, in independent editing, photography, design and appearance.
20% higher circulation in print; online our reach has even grown by 25%.
To be able to continue to guarantee optimum coverage of 3,000 relevant food companies, the print run was recently increased by 20% to 3,500, since about 500 of our subscribers now work in the supplying industry! But our online reach has also grown considerably in the past year, both on the website and on the social media channels; we have gained significantly more followers. The investment in an online interactive magazine is also generating more readers.
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Saskia Stender -publisher