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2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

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Archive Archive

No growth in plant-based promotions: meat still dominant

14 August 2024

The number of plant-based promotions in Dutch supermarkets has barely increased for the third consecutive year. This is revealed by Wakker Dier's annual brochure monitor. Despite the growing demand for meat substitutes, ...

Germans consciously choose 'Made in Germany' meat

13 August 2024

Nearly 40 percent of German households deliberately avoid meat that is not sourced from Germany, according to the Vion Consumer Monitor 2024, a study conducted by Consumer Panel Services GfK. The research highlights the ...

Demand for high-protein foods is increasing

13 August 2024

The demand for protein-rich foods in the consumer goods industry continues to grow steadily. This trend is clearly reflected in the rapid growth of products containing 25 grams or more of protein per serving. According t...

Shrimp trade breaks records in first half of 2024

12 August 2024

The half-year figures from the Dutch fish auctions show a slight increase compared to the same period in 2023. This growth is entirely attributed to the shrimp trade. IJmuiden appears to be on track to become the largest...

Potassium salt proven as a healthier alternative to table salt

09 August 2024

Excessive salt in our diet leads to serious health issues such as high blood pressure and cardiovascular diseases. Yet, salt remains an essential ingredient in many kitchens. Recent research now offers a healthier altern...

Circular snack brand GRO takes the next step in growth

07 August 2024

The circular snack brand GRO, known for its innovative approach and sustainable mission, is entering a new phase. Starting August 1, Edwin Hak and Jesse ’t Lam will join the company as Managing Partners. Their buy-in not...

Only 5% of the Dutch know of the risks of ultra-processed foods

07 August 2024

Ultra-processed foods are a fundamental part of the modern diet, yet many Dutch people remain unaware of what this actually entails. Recent research by Motivaction reveals that only 5% of the Dutch population truly under...

Higher risk of dementia linked to processed red meat

05 August 2024

Daily consumption of processed red meat, such as bacon and boloney, can lead to an increased risk of dementia. A recent study from Harvard University, presented at the Alzheimer’s Association International Conference 202...

Vion introduces VR pig glasses for better animal understanding

02 August 2024

Since 2021, Vion has been using VR goggles that simulate the vision of cattle. The company is now introducing similar technology for pigs. The new virtual reality pig goggles were developed by Peter Menzel from C.O.M. Gm...

Gluten from bread paste potentially a binder in meat substitutes

01 August 2024

Lecturer Lizette Oudhuis, affiliated with Van Hall Larenstein and Hanzehogeschool, is focused on developing gluten-free bread dough. This innovation could represent a significant advancement not only for gluten-free bake...

Nutreco opens first cultured meat feed production facility

01 August 2024

On July 29, Nutreco announced the completion of the world's first production facility for cell feed in Boxmeer. This new factory is specifically designed for the production of powders that serve as nutrients for cultured...

Growth in the pork market, but disruptions loom

01 August 2024

The European pork market is showing slight production growth, but concerns are rising over potential disruptions. After a period of stable revenue prices, there is now downward pressure on prices. This is compounded by a...

Mosa Meat conducts first tasting of cultivated beef

26 July 2024

The Dutch pioneer in cultivated meat, Mosa Meat, has organized the first official tasting of their Mosa Burger. This marks the first time a cultivated beef product has been tasted in the EU since the introduction of a ‘c...

20 years of research confirms: eating plant-based is healthier

25 July 2024

Recent research shows that a plant-based diet significantly reduces the risk of various diseases. Researchers from the University of Bologna compared 48 studies conducted between 2000 and 2023, concluding that plant-base...

Six in ten Dutch want seasonal and local food

24 July 2024

More than six in ten Dutch people believe we should strictly eat seasonally to reduce environmental impact. This desire is highlighted in the latest National Choice Stress Monitor by market research firm MSI Consultants....