Competi­tion in the pork market intensi­fies

The landscape of international pork trade is shifting again. Established trade flows are providing exporters with less certainty. A strong position today offers no guarantee for tomorrow. Companies face a broader and less predictable playing field. This requires important decisions on sales markets, products, and market strategies. RaboResearch’s World Pork Map 2026 outlines these shifts.

China loses influence

China remains the world’s largest importer of pork and by-products. However, its share of total imports has fallen sharply. In 2021, this share still stood at 43 percent. By 2025, it had declined to 23 percent.

Chinese production recovered after the African swine fever outbreak. Productivity in the Chinese pork sector also improved. At the same time, growth in consumption slowed. Consumers gradually began choosing poultry and beef more often.

Since 2024, trade volumes have remained at a lower level. As a result, the global market is more balanced but less dynamic.

Other import markets grow

Mexico is now the largest importer when by-products are excluded. Domestic supply constraints are driving imports into the country. The United States, Canada, and Brazil are benefiting most.

Southeast Asia is also gaining importance in international pork trade. The Philippines and Vietnam continue to face animal disease challenges. Domestic production in both countries also remains insufficient. As a result, demand for imported pork remains strong.

Brazil has now overtaken Canada as the third-largest exporter. The Philippines is now Brazil’s largest export market. Shipments to the country increased by more than 30 percent in 2025.

Europe’s lead narrows

The European Union remains the world’s largest pork exporter. However, its lead over the United States is gradually narrowing. RaboResearch expects the United States to eventually take first place.

Stricter environmental and animal welfare requirements limit European production growth. Higher production costs also weaken its competitive position. Chinese anti-dumping tariffs are putting additional pressure on European exports.

Market access is therefore becoming increasingly important for exporters. Sanitary restrictions and trade policies increasingly determine where companies can sell. European exporters can focus on products in the premium segment. Sustainability credentials and value-added products also offer opportunities.

Rabobank.nl