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Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

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Veggie burgers healthier, but fat content remains high

29 April 2026

Veggie burgers are evolving rapidly within the Dutch market. Both nutritional value and taste are showing improvement. This is evident from a test by the Consumentenbond, conducted across private label and A-brands. Manu...

Organic food once again significantly more expensive

28 April 2026

The price gap between organic and conventional food has increased again. Consumers pay an average of 66% more for organic products. This is evident from a recent price survey by the Dutch Consumer Organization across 13 ...

Strawberry consumption continues to rise in the Netherlands

24 April 2026

The Dutch strawberry market is clearly on the rise. Both consumption and production have shown steady growth for years. Popularity is increasing rapidly, especially among younger consumers. At the same time, cultivation ...

Food marketing targeting children continues

24 April 2026

Children in the Netherlands continue to be exposed to food advertising. This occurs across a wide range of channels, from television and social media to supermarkets and packaging. The latest 2025 monitor shows that this...

Acute hunger rises and puts pressure on food markets

24 April 2026

The number of people facing acute hunger has doubled over the past ten years. In 2025, this affected 266 million people worldwide. At the same time, risks to food markets are increasing due to conflicts, climate change, ...

Pig market under pressure due to global tensions

23 April 2026

The European pig sector is under pressure in the second quarter of 2026. Tight margins, rising costs, and shifting trade flows are shaping the landscape. The impact is directly felt across the Dutch food industry. Lower ...

Salt intake in the Netherlands structurally too high

22 April 2026

Many people in the Netherlands believe their salt intake stays within limits. New research by the Dutch Kidney Foundation shows a different picture. In practice, daily consumption consistently exceeds the recommended lev...

Poultry sector increases share of permanent jobs

21 April 2026

The Dutch poultry meat sector is clearly shifting from flexible to permanent staff. New figures from industry organization NEPLUVI show that the share of agency workers is declining, while permanent jobs are increasing. ...

Food Pioneers 2026 kicks off with 20 participants

21 April 2026

Twenty food entrepreneurs have started the Food Pioneers Program 2026. The kickoff took place at Energy Up in Zeewolde. This marks the start of a six-month trajectory focused on growth, knowledge, and networking. Partici...

Vion sells two German locations

20 April 2026

Vion Food Group is taking further steps in the restructuring of its German operations. The company has reached an agreement in principle on the sale of two production sites in southern Germany. These concern the location...

Beyond Meat taps into Korean BBQ trend

17 April 2026

Demand for Korean flavors is rising rapidly in the Netherlands, and these flavors are increasingly appearing in supermarkets. From K-pop to Korean barbecue, the influence is visible in both consumer behavior and product ...

Insurers want role in food policy

17 April 2026

Insurers are positioning themselves more prominently in the food debate. With a new position paper, they are drawing attention to their role in the food environment and calling for cooperation on prevention. This could i...

Wissel ’ns Wat! campaign makes an impact

17 April 2026

Shortly after its launch, the Wissel ’ns Wat! campaign is already known to 11% of the Dutch population. This is evident from representative research by Norstat, commissioned by Stichting Week Zonder Vlees. The campaign i...

Nutrition in healthcare: less waste, more plant-based

16 April 2026

Healthcare institutions face a dual challenge: offering healthier food while reducing CO₂ emissions at the same time. Nutrition is playing an increasingly important role in this. The RIVM has mapped out which measures ar...

Hybrid meat products are gaining popularity

16 April 2026

The market is constantly evolving, and sustainability is a key theme. As sales of purely “traditional” meat alternatives level off and meat makes a modest comeback, hybrid meat products are gaining traction. Supermarkets...