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Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

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Archive Archive

Note: this product contains animal ingredients

31 March 2026

Plant-based products are everywhere, yet often go unnoticed. It is not the assortment, but the way products are labeled that influences how consumers make choices. This is shown in research by PhD candidate Houkje Adema ...

Growth Fund supports research into cultivated meat and fermentation

30 March 2026

Three research projects within cellular agriculture will receive a total of €4.1 million. NWO and the National Growth Fund are using this to focus on cost reduction and scaling up. The emphasis is on precision fermentati...

New data links food to deforestation

30 March 2026

The relationship between food production and deforestation is becoming increasingly clear. A new global dataset connects agriculture, trade, and consumption. This provides better insight into which commodities drive fore...

Growth in bread and pastry in 2025

26 March 2026

After a period of stagnation, the Dutch bakery sector is showing growth again. Both bread and pastry are on the rise. Notably, it is not only supermarkets benefiting, but artisan bakeries as well. New figures from NBC sh...

Dutch government seeks ban on meat price discounting

25 March 2026

The Dutch House of Representatives is once again increasing pressure on meat-related price promotions. A newly adopted motion aims to curb aggressive discounting in supermarkets. This puts the protein transition firmly b...

Potato prices drop below zero in Europe

25 March 2026

The European potato market is under significant pressure. According to DCA Market Intelligence, there is a substantial surplus, forcing growers in some cases to pay to offload their product. Low prices or giving potatoes...

Organic assortment in supermarkets declines

24 March 2026

The organic assortment of potatoes, vegetables, and fruit in Dutch supermarkets has declined for the first time in years. After a period of growth, 2026 shows a clear downturn. This is evident from the EKO count by PAN N...

European livestock declines, pig production grows

23 March 2026

Livestock production in the European Union shows a mixed picture in 2026. While the number of cattle, sheep, and goats is clearly declining, pig numbers are increasing. The latest forecasts therefore point to clear shift...

True Value puts food chain under pressure

23 March 2026

The Dutch agrofood sector is facing a clear transition. Where production and efficiency long took the lead, the focus is shifting toward broader value. In its agrofood vision, Rabobank outlines how the food system must c...

Foodvalley steers toward healthier purchasing behavior

18 March 2026

Where is the greatest opportunity to encourage consumers to make healthier choices? That question took center stage during a Foodvalley partner meeting in December 2025. Supermarkets, producers, and experts came together...

Disc of Five takes a leading role at Albert Heijn

17 March 2026

Albert Heijn is taking the next step to make healthier choices in supermarkets easier. The retailer is giving the Disc of Five a central role both in stores and online. This comes as many Dutch consumers still do not fol...

Pesticides on snack vegetables back in focus

17 March 2026

According to the Dutch Nutrition Center, reporting on pesticides in snack vegetables calls for nuance. Repeated research by PAN-NL shows residues of pesticides in twenty products from five supermarkets. Although these re...

European agro export value continues to rise

17 March 2026

The European Union’s agri-food sector posted strong figures again in 2025. Export value increased slightly, while other major players lost ground. At the same time, the trade surplus declined due to rising import prices....

Belgium backs broad coalition behind protein plan

16 March 2026

More than 100 organizations across the Belgian food chain have issued a joint call to the federal parliament. From agricultural groups to companies and knowledge institutions: they are calling for a resilient and sustain...

Sustainability loses marketing power

13 March 2026

Sustainability remains important to consumers. But its impact on purchasing behavior is declining. That is one of the findings of the Sustainable Brand Index 2026. The study examined 1,600 brands across 36 industries. Th...