TRENDS

First cultivated meat farm launches in Zuid-Holland

On a farm in Zuid-Holland, something unusual has appeared among the dairy cows: the world’s first cultivated meat farm operating on an active agricultural business. RespectFarms installed the system at dairy farmer Corné..

Foodservice sector sees further revenue growth

12 January 2026

The Dutch market for food and drinks consumed outside the home continues to grow. In 2025, consumers spent €23 billion within the Out of Home sector. This represents revenue growth of 3.9%. As a result, the sector is mov...

Van Rooi and Van Loon Group join forces

08 January 2026

Van Rooi and Van Loon Group intend to join forces. With this move, both companies aim to continue building together on a high-quality, sustainable, and transparent food chain. The collaboration is intended to result in a...

Most-read articles of 2025

07 January 2026

What captured the food industry’s attention most in 2025? Growth, expansion, automation and sustainability were recurring themes. From fish processing and butter production to packaging challenges, robotics and major fac...

Functional nutrition: five trends for 2026

07 January 2026

Functional nutrition is no longer a niche. This is evident from Nutritional Trends 2026, the latest trend report by FrieslandCampina Ingredients. Protein enrichment, fibers, and multifunctional beverages form the common ...

Why 80% of food innovations fail

05 January 2026

Why do so many food innovations stall within one year of launch? According to industry figures, at least eighty percent of all new food concepts fail. Not due to a lack of creativity or technology, but because of insuffi...

Protein as a structural part of product positioning

02 January 2026

The Dutch Consumers Association observes that added protein is now appearing almost everywhere. Not only in sports nutrition, but also in desserts, chips, ice cream, beer, and even coffee. Manufacturers prominently put p...

Consumers choose plant-based… when it’s cheaper

02 January 2026

Eating less meat has become part of everyday life for many people in the Netherlands. This is shown by the Plant-Based Trend Report 2025-2 from the Vegetariërsbond, based on the Vegamonitor 2025 and the Superlijst Groen ...

Protein transition requires more than good intentions

31 December 2026

In Dutch supermarkets, the protein transition is increasingly taking concrete shape. This is shown by the Centraal Bureau Levensmiddelenhandel (CBL) in an updated edition of the Zichtboek Eiwittransitie, which was recent...

CBL: ban on vegan product names is counterproductive

29 December 2026

Those who eat plant-based more often usually reach for familiar products. A burger, a sausage, a schnitzel. According to the Centraal Bureau Levensmiddelenhandel (CBL), that is exactly where the problem lies. The trade a...

Potato price slump puts arable farming under pressure

29 December 2026

After three strong years, arable farming is facing a different reality. Potato prices have fallen sharply. Sugar beets and grains are also yielding less. This is directly reflected in on-farm liquidity. Transaction da...

Supermarket prices are diverging again

24 December 2025

You see it more and more often: the price gap between budget and A-brands continues to widen. A recent price survey by the Consumentenbond shows that budget groceries have actually become cheaper since November 2024. A-b...

Vakblad Voedingsindustrie looks back on 2025

23 December 2025

The year 2025 has come to a close, and what a year it was for the food industry — and for our magazine! From groundbreaking product innovations to inspiring stories about sustainability and packaging, this year was full ...

Animal welfare sets the course for the poultry sector in 2040

23 December 2025

Demand for eggs and poultry meat continues to grow. Even so, production in the Netherlands is set to decline slightly toward 2040. That may sound contradictory, but it is not. Stricter requirements on animal welfare and ...

Influencers use prohibited claims when promoting food products

22 December 2025

The Dutch Food and Consumer Product Safety Authority (NVWA) has examined how influencers handle claims when promoting food products. Analysis of Instagram posts shows that prohibited claims also appear among influencers ...

Food industry keeps growing despite challenges