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Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

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Archive Archive

Scientific insight into smarter food production

09 February 2026

Smart food processing means going a step beyond traditional, experience-based methods and recipes. If you truly want to improve efficiency, sustainability, and quality, a scientifically grounded approach is essential. ...

Preparing for a crisis: practical guidance for food businesses

05 February 2026

What do you do if the power supply fails for an extended period? Or if internet and telephony are unavailable for days at a time? And how should you act if the Netherlands becomes involved in a military conflict? For the...

'Technology as an amplifier of craftsmanship'

05 February 2026

Sometimes you walk into a production facility and feel it instantly: something special is happening here. I had that exact experience recently at Hessing Supervers, where I was a guest for the second Company in Focus int...

Food Pioneers connects the chain with Goed Gemaakt

04 February 2026

The Dutch food supply chain is looking for tangible ways to improve its production impact. That is why Food Pioneers is launching Goed Gemaakt to connect farmers, suppliers, and the foodservice industry. This initiative ...

HAS Food Experience 2026: trends in food and circularity

04 February 2026

Social connection and health are playing an increasingly significant role in food development. During HAS Food Experience 2026, students demonstrate how these themes come together. Under the theme The Circle of Food, the...

Consumers prioritise affordability and health

03 February 2026

In 2026, European consumers are increasingly balancing their budgets against a conscious lifestyle. Major forces, such as socio-demographic shifts and the political and regulatory context, are forcing households to make ...

These food trends are shaping product launches in 2026

03 February 2026

The year 2026 has started with a clear direction in food innovation. New product launches show what consumers worldwide value most. Protein, gut health, and multisensory experiences take center stage. At the same time, t...

Ultra-processed does not automatically mean unhealthy

02 February 2026

Ultra-processed foods are increasingly at the center of the public health debate. Nuance is rarely part of that conversation. Bread is also frequently cited as an example of a product that would be unhealthy. The Nederla...

Arjen Lubach and Lidl among Vegan Awards winners

02 February 2026

On January 31, the Nederlandse Vereniging voor Veganisme (NVV) presented the 2025 Vegan Awards. Winners across eight categories received their awards at theater ZIMIHC Stefanus in Utrecht. The rapid pace at which the pla...

Foodvalley extends innovation budget for food SMEs

02 February 2026

In the coming years, funding will remain available for innovation and scaling in agrifood. Foodvalley is extending the SME Innovation Voucher Program until June 2029. This is being done in collaboration with Regio Deal F...

Price decline puts pressure on the pork supply chain

30 January 2026

The European pork market enters 2026 in unusually weak shape. Prices are under pressure while supply is increasing. An outbreak of African swine fever in Spain and trade restrictions are causing unrest. These development...

Why a ban on meat promotion has little impact

29 January 2026

Amsterdam is restricting advertising for hamburgers and other meat products. The decision fits within municipal climate policy but raises questions about effectiveness. According to Ceel Elemans, Food sector specialist a...

Supermarkets steer protein transition in the food sector

27 January 2026

Dutch supermarkets hold a distinctive position within Europe when it comes to climate policy and the protein transition. The Superlist Environment Europe 2026 shows that Albert Heijn, Jumbo and Lidl Nederland report exte...

Risk management more important for food companies

26 January 2026

Cyber threats, geopolitical tensions, and energy security are putting growing pressure on Dutch businesses. At the same time, companies are becoming slightly more resilient. This emerges from new research by RaboResearch...

Pork without a welfare label still available

26 January 2026

Ten years ago, supermarkets agreed to stop selling pork without a welfare label. That agreement has still not been fully met. Despite the Varken van Morgen covenant, almost all chains continue to sell fresh pork without ...