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Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

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Archive Archive

Zwarte soldatenvlieg: krachtpatser in de eiwittransitie

30 January 2025

Een kwart van de wereldbevolking kampt met ijzertekorten, maar uit onderzoek van promovendus Tomer First (Food Quality and Design) blijkt dat insecten mogelijk een deel van de oplossing bieden. Door ze te laten groeien o...

AI gives a boost to Unilever’s ice cream production

30 January 2025

With 35 factories and around 3 million freezers worldwide, Unilever operates an extensive ice cream supply chain. The weather plays a crucial role in this. In a European summer month, a temperature increase of just 1°C c...

Major shifts in the animal protein market in 2025

27 January 2025

The European animal protein market is set for significant changes in 2025. Beef and pork production will continue to decline, while the poultry sector is expected to maintain strong growth. Structural challenges such as ...

New opportunities for duckweed as a protein source

23 January 2025

The research project ‘Duurzame eiwitten: Eendje meer’ is exploring the potential of duckweed as a protein source. Five Dutch universities of applied sciences are collaborating with companies and experts to optimize the c...

Mosa Meat submits EU approval request for cultivated fat

22 January 2025

Mosa Meat has reached a significant milestone by submitting its first application for market approval under the European Novel Foods regulation. With this application, the company focuses on cultivated beef fat, which ca...

V-Label launches C-Label for cultivated meat

22 January 2025

V-Label GmbH, known for its V-Label certification for vegan and vegetarian products, is introducing a new certification system for cultivated meat products: C-Label (with the C standing for ‘cultivated’). With this initi...

Vegetarian smoked sausage without artificial aromas

17 January 2025

Van Gelder, known as a traditional Dutch supplier of fresh produce and a producer of plant-based meat alternatives, is introducing a groundbreaking product at Horecava: the first vegetarian smoked sausage that already me...

Vegetable and fruit consumption drops by 3% in 2024

15 January 2025

The consumption of vegetables and fruit in the Netherlands decreased again in 2024. While the average Dutch person already failed to meet the dietary guidelines of the Voedingscentrum, the gap widened further. Vegetable ...

Protein transition isn’t moving fast enough: action is needed

15 January 2025

The shift towards more plant-based proteins plays a crucial role in meeting climate goals. However, with the current balance of 58% animal and 42% plant-based proteins in our diet, there’s still a long way to go. “While ...

The Netherlands advances in cellular agriculture

14 January 2025

The Netherlands is taking another significant step in cellular agriculture with the establishment of two new scale-up facilities. These facilities enable companies to scale their production processes without making subst...

Urker fish auction: solid turnover thanks to pike-perch

14 January 2025

The Urker IJsselmeer fish auction had another strong year in 2024, partly due to the supply of pike-perch. Although the turnover of €6.84 million was just below the 2023 record, the difference was minimal: only €27,000. ...

8 trends shaping the protein transition

13 January 2025

The protein transition is gaining direction with eight trends that will define the future of food between 2025 and 2030. Foodvalley presents these trends as a guide for businesses to address shifting consumer demands and...

Millennials and Gen Z make significant cuts to food spending

13 January 2025

The foodservice market faced a challenging year. In 2024, the sector struggled under a combination of rising prices, cautious consumers, and poor spring weather. According to the FoodService Instituut Nederland (FSIN), w...

New approach to prevent drinking water shortages

13 January 2025

The Netherlands is known for its abundance of water, but a potential drinking water shortage in 2030 is prompting action from governments and water companies. On January 13, Minister Barry Madlener of Infrastructure and ...

AI and microbiology enhance potato farming

10 January 2025

How can seed potatoes deliver their maximum potential? Researchers in the Netherlands have taken a notable step towards answering this question. By combining artificial intelligence (AI) with microbiological research, th...