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Mealprep.nl launches the first healthy meal platform

  • 03 October 2023

Health and convenience, two elements that often seem hard to merge in today's bustling world. However, the brand-new Dutch platform, Mealprep.nl, is here to change that. The site has officially been launched and offers an innovative solution for those seeking protein-rich, healthy meals without the hassle of cooking.

What sets Mealprep.nl apart? In collaboration with various premium kitchens, they showcase a diverse range of healthy meals, with more than 500 options! Their partnership with these kitchens aims to make healthy eating more accessible to everyone. Soon, they will also launch an app for both iOS and Android, simplifying the ordering and management of healthy meals.

"Eating healthy doesn't have to be complicated or expensive," says Jwan, the founder of the platform. He believes that this service will contribute to a healthier Netherlands by making nutritious food accessible to all.

The rising trend of Meal Prep in the Netherlands and globally

The demand for such services is evident. Research from the FoodService Institute Netherlands (FSIN) indicates a strong growth in the market for ready-made meals and delivery. In 2022, half of the Dutch population stated they didn't feel like cooking at least once a week, a significant increase from just two years prior. The forecast for 2030 suggests convenience foods will represent a market value of €27.5 billion of the total food expenditure.

What's interesting is that this demand for convenience foods is largely driven by the younger generations, like millennials and Gen Z, who by 2030 will represent nearly half of the adult population.

A healthy alternative to junk food delivery

While many meal delivery apps predominantly offer junk food, Mealprep.nl fills a critical gap. They prioritize health and offer consumers transparency about what they're eating. No more unclear nutritional values, just mindful enjoyment with every bite.

With Mealprep.nl, the future of healthy meal delivery is here. It's a refreshing innovation for everyone valuing both their health and their time.

Mealprep.nl

Source: Mealprep