Recent research conducted by Kieskompas, commissioned by ProVeg, reveals that a significant portion of Dutch voters strongly favor reducing livestock numbers and promoting plant-based alternatives. This shift towards more plant-based consumption garners widespread support, not only from voters of green parties but also from mainstream parties like VVD and CDA.
The study unveiled some striking insights:
While the government is aiming for a 50/50 split between animal-based and plant-based consumption by 2030, the research indicates that 57% of voters desire the majority of proteins in their diet to come from plant sources.
However, the pathway to this transition is still a matter of debate. There's lesser support for certain fiscal measures, but a clear majority (55%) wants to put an end to livestock subsidies. Furthermore, there's a strong call (64%) for increased subsidies for plant-based innovations. Many respondents (57%) also believe the government should play a role in education and campaigns.
Read the full report ‘Policy Proposals for the Protein Transition’