TRENDS

First cultivated meat farm launches in Zuid-Holland

On a farm in Zuid-Holland, something unusual has appeared among the dairy cows: the world’s first cultivated meat farm operating on an active agricultural business. RespectFarms installed the system at dairy farmer Corné..

We enjoy eating vegetables but lack knowledge about quantity

13 October 2025

We all know that vegetables and fruit are good for us. Yet many Dutch consumers still don’t know exactly how much they should be eating each day. That’s the outcome of research by Markteffect, commissioned by GroentenFru...

Anuga 2025 breaks records with largest edition to date

10 October 2025

With over 145,000 visitors from more than 190 countries and 8,015 exhibitors from 110 nations, Anuga 2025 was the largest edition in the trade fair’s history. From 4 to 8 October, professionals from the global food indus...

The Future of Food & Retail – 13 November

09 October 2025

Curious to hear Albert Heijn and Nice to Meat’s take on online distribution? How ambitious CO₂ targets are translated into concrete actions across the supply chain? What the European PPWR regulations and delicate acts me...

Dutch consumers stay calm amid changes in food supply

09 October 2025

More expensive coffee, no bread left on the shelf, or chocolate that tastes just a little different? Most Dutch consumers aren’t easily fazed. They stick to their usual choices and simply wait it out. That’s one of the f...

Eetdrammen: unhealthy food that pushes itself on us everywhere

08 October 2025

The Dutch Nutrition Center (Voedingscentrum) has introduced a new word: eetdrammen. It gives a name to something that happens all the time but often goes unnoticed. Eetdrammen refers to the aggressive promotion of unheal...

Bean Deal continues in the plant protein chain

06 October 2025

The Bean Deal may have officially come to an end, but collaboration across the chain is far from over. That’s what Minister Femke Marije Wiersma of Agriculture, Fisheries, Food Security and Nature wrote in a letter to th...

BioMarktMeter: consumers positive yet hesitant

03 October 2025

Interest in organic food continues to grow, but consumers remain divided. This is shown by the BioMarktMeter, a study that tracks developments in the organic products market. Whereas earlier editions focused mainly on th...

Alternative proteins take priority in Germany

29 September 2025

Alternative proteins deserve just as much space on the table as meat and dairy. Not a “better” choice, but simply a logical one alongside. That is the message of the Scientific Advisory Board (WBAE) in a 400-page report ...

Protein innovation takes on a greater meaning

26 September 2025

The traditional protein bar is facing competition. Consumers increasingly expect protein not to be hidden in a shake or bar, but to be part of everyday food. Research by Innova Market Insights shows that health, convenie...

Growing trust in food safety, but concerns over microplastics rise

25 September 2025

An increasing number of Europeans feel familiar with the EU's complex food safety system. According to the latest Eurobarometer, published by EFSA, 79% of citizens say they are aware that there are rules in place to keep...

Chocolate prices stabilise, but remain elevated

25 September 2025

After years of rising prices, the chocolate market is finally seeing some calm. The sharp peaks appear to be behind us. Still, producers and retailers face a tough equation: cocoa remains expensive, margins are under pre...

Shrinking livestock puts dairy and meat sector under pressure

23 September 2025

The Dutch livestock population is expected to shrink by 12 to 15 percent in the coming years. Fewer cows, fewer pigs – and therefore less milk and meat. This puts the entire chain under pressure. Slaughterhouses are hit ...

Private-label meat substitutes gain ground on health

22 September 2025

Meat substitutes are getting healthier, and that’s good news. Supermarket private labels are showing it can be done: less salt, better nutrition. New data from ProVeg confirm the trend. Private labels perform remarkab...

Ede building European hub for protein innovation

22 September 2025

Ede is stepping up its game in the world of sustainable proteins. The NIZO site will transform over the coming years into a vibrant food innovation park. Startups, scale-ups, researchers, and companies will join forces h...

Organic on the menu: LVVN supports restaurants during 'Gastvrij Rotterdam'

19 September 2025

The Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) is working to increase the presence of organic products in the hospitality industry. During Gastvrij Rotterdam, the ministry is offering practical e...