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Is more protein always better?

High-protein products are becoming increasingly common in supermarkets. In the United States, 61 percent of consumers increased their protein intake in 2024. In 2019, that figure was 48 percent. Manufacturers responded b..

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Archive Archive

New study links preservatives to cancer

14 January 2026

Preservatives are widely used within the food industry. They extend shelf life and limit microbial growth. A new prospective cohort study published in BMJ now shows that higher intakes of several commonly used preservati...

Impact of summer organic campaign remains limited

13 January 2026

Organic food is more top of mind, but does not yet end up in shopping carts more often. That is the outcome of the national Biologisch Voedsel campaign, which ran from June 2 through July 6, 2025. The campaign effect stu...

U.S. dietary guidelines emphasize real food choices

13 January 2026

On January 7, the United States published new dietary guidelines. The Dietary Guidelines for Americans are presented as a “historic reset” in response to a national health crisis. The guidelines place strong emphasis on ...

Slogan ‘Chicken! The most versatile piece of meat’ returns

13 January 2026

The slogan is familiar to many people in the Netherlands. In 2026, 'Kip! Het meest veelzijdige stukje vlees' (Chicken! The most versatile piece of meat) returns in a new public-facing campaign by NEPLUVI. With a contempo...

Foodservice sector sees further revenue growth

12 January 2026

The Dutch market for food and drinks consumed outside the home continues to grow. In 2025, consumers spent €23 billion within the Out of Home sector. This represents revenue growth of 3.9%. As a result, the sector is mov...

Global food prices rise by 4.3%

12 January 2026

International food prices edged down slightly in December. No major shock, no break in the trend, but a clear movement after earlier increases. At the same time, the annual average shows that 2025 as a whole was more exp...

Van Rooi and Van Loon Group join forces

08 January 2026

Van Rooi and Van Loon Group intend to join forces. With this move, both companies aim to continue building together on a high-quality, sustainable, and transparent food chain. The collaboration is intended to result in a...

Functional nutrition: five trends for 2026

07 January 2026

Functional nutrition is no longer a niche. This is evident from Nutritional Trends 2026, the latest trend report by FrieslandCampina Ingredients. Protein enrichment, fibers, and multifunctional beverages form the common ...

Most-read articles of 2025

07 January 2026

What captured the food industry’s attention most in 2025? Growth, expansion, automation and sustainability were recurring themes. From fish processing and butter production to packaging challenges, robotics and major fac...

Why 80% of food innovations fail

05 January 2026

Why do so many food innovations stall within one year of launch? According to industry figures, at least eighty percent of all new food concepts fail. Not due to a lack of creativity or technology, but because of insuffi...

Consumers choose plant-based… when it’s cheaper

02 January 2026

Eating less meat has become part of everyday life for many people in the Netherlands. This is shown by the Plant-Based Trend Report 2025-2 from the Vegetariërsbond, based on the Vegamonitor 2025 and the Superlijst Groen ...

Protein as a structural part of product positioning

02 January 2026

The Dutch Consumers Association observes that added protein is now appearing almost everywhere. Not only in sports nutrition, but also in desserts, chips, ice cream, beer, and even coffee. Manufacturers prominently put p...

Protein transition requires more than good intentions

31 December 2026

In Dutch supermarkets, the protein transition is increasingly taking concrete shape. This is shown by the Centraal Bureau Levensmiddelenhandel (CBL) in an updated edition of the Zichtboek Eiwittransitie, which was recent...

Potato price slump puts arable farming under pressure

29 December 2026

After three strong years, arable farming is facing a different reality. Potato prices have fallen sharply. Sugar beets and grains are also yielding less. This is directly reflected in on-farm liquidity. Transaction da...

CBL: ban on vegan product names is counterproductive

29 December 2026

Those who eat plant-based more often usually reach for familiar products. A burger, a sausage, a schnitzel. According to the Centraal Bureau Levensmiddelenhandel (CBL), that is exactly where the problem lies. The trade a...