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AI in the food supply chain: consumers cautiously optimistic

Consumers are cautiously optimistic about AI in the Dutch food supply chain. On average, they expect the technology’s benefits to outweigh its risks. They trust business owners more than AI. They want business owners to ..

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Archive Archive

Fair pay for farmers and workers still falls behind

02 April 2026

Dutch supermarkets are still taking too few measures to ensure fair payment for farmers and workers. This is evident from the latest edition of Superlijst Sociaal. Although risks such as underpayment and child labor are ...

From standalone innovations to one integrated whole

02 April 2026

At the end of March, I attended the ZIE event in Rotterdam. For me, it marked the kickoff of the 2026 event season. And it brought a lot of energy. A lively exhibition floor, conversations happening everywhere, spontaneo...

Dutch Consumers Organisation calls for fewer bulk promotions

01 April 2026

Albert Heijn relies heavily on bulk promotions and is therefore under scrutiny. The Dutch Consumers Organisation is urging the supermarket chain to scale back these offers, starting with unhealthy products. The debate ga...

Foodvalley accelerates scaling of ‘Balanced Proteins’

01 April 2026

Foodvalley and Food System Innovations (FSI) are joining forces to scale up Balanced Proteins. These products, which combine animal and plant-based proteins, are gaining increasing international attention. Through a new ...

Hands Off and Chocolatemakers join forces

01 April 2026

Hands Off and Chocolatemakers are combining their activities and, together with the brand CLARO, will continue as The Chocolate Impact Group. With three brands under one roof, the company aims to make sustainable chocola...

The Greenery and BelOrta launch partnership

31 March 2026

The collaboration between BelOrta and The Greenery has officially started. The Belgian and Dutch grower cooperatives have received recognition as a Transnational Union of Producer Organizations (TUPO). This formally esta...

From sampling to full control in the fruit sector

31 March 2026

OneThird is taking the next step in quality control within the fresh produce chain. The company from Enschede has received a €1 million Innovation Credit from RVO. With this funding, it is developing a spectral imaging s...

Note: this product contains animal ingredients

31 March 2026

Plant-based products are everywhere, yet often go unnoticed. It is not the assortment, but the way products are labeled that influences how consumers make choices. This is shown in research by PhD candidate Houkje Adema ...

Growth Fund supports research into cultivated meat and fermentation

30 March 2026

Three research projects within cellular agriculture will receive a total of €4.1 million. NWO and the National Growth Fund are using this to focus on cost reduction and scaling up. The emphasis is on precision fermentati...

New data links food to deforestation

30 March 2026

The relationship between food production and deforestation is becoming increasingly clear. A new global dataset connects agriculture, trade, and consumption. This provides better insight into which commodities drive fore...

Growth in bread and pastry in 2025

26 March 2026

After a period of stagnation, the Dutch bakery sector is showing growth again. Both bread and pastry are on the rise. Notably, it is not only supermarkets benefiting, but artisan bakeries as well. New figures from NBC sh...

Dutch government seeks ban on meat price discounting

25 March 2026

The Dutch House of Representatives is once again increasing pressure on meat-related price promotions. A newly adopted motion aims to curb aggressive discounting in supermarkets. This puts the protein transition firmly b...

Potato prices drop below zero in Europe

25 March 2026

The European potato market is under significant pressure. According to DCA Market Intelligence, there is a substantial surplus, forcing growers in some cases to pay to offload their product. Low prices or giving potatoes...

Organic assortment in supermarkets declines

24 March 2026

The organic assortment of potatoes, vegetables, and fruit in Dutch supermarkets has declined for the first time in years. After a period of growth, 2026 shows a clear downturn. This is evident from the EKO count by PAN N...

European livestock declines, pig production grows

23 March 2026

Livestock production in the European Union shows a mixed picture in 2026. While the number of cattle, sheep, and goats is clearly declining, pig numbers are increasing. The latest forecasts therefore point to clear shift...