Protein transition
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49% of Dutch cut back on meat consumption

Recent data shows that nearly half of Dutch meat eaters have reduced their meat consumption in the past year. This was revealed in a study conducted by ProVeg International, in collaboration with Innova Market Insights, ..

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Beyond Meat: Facing Challenges in 2023

06 November 2023

Beyond Meat, the American manufacturer of meat alternatives, finds itself in a challenging situation for the year 2023. With a recent reduction in their revenue expectations and a disappointing third quarter, they are co...

Laurens Hoedemaker: UECBV's New President

31 October 2023

Laurens Hoedemaker, chairman of the Dutch COV and VNV, has been appointed as the new president of the UECBV. This announcement, made during the UECBV's annual Conference and General Assembly in Barcelona, Spain, holds si...

Jumbo's vision for a plant-based future

30 October 2023

Over the past few years, we've seen how the supermarket chain Jumbo has been committed to promoting a plant-based diet. With the introduction of numerous vegetarian and vegan products, the store aims for a whopping 60% o...

First Dutch circular meat substitute in the making

24 October 2023

Consumers are on the hunt for healthy and sustainable products, which is why they're increasingly opting for plant-based choices over meat. That's precisely where four Dutch companies aim to make a splash. PeelPioneers, ...

Consumer votes against 'lemonade tax' on plant-based milk

20 October 2023

As the world transitions towards more sustainable and healthier consumption, the government has recently decided to implement the so-called "lemonade tax" on plant-based milk. Yet, astonishingly, sugary milk products suc...

Denmark's blueprint for a sustainable palate

16 October 2023

Plant-based foods represent a sustainable vision for our future, with the potential to significantly reduce our climate footprint. In line with the Official Dietary Guidelines, the Danish government is championing the en...

Pieter Vos: A different ball game: getting to the deeper layers

16 October 2023

There's a trend of wanting to 'nudge' the consumer in a certain direction: preferably towards healthier, plant-based, and/or sustainable products. But it doesn't work. Not really. When push comes to shove, customers - de...

Nutri-pact: Fevia and Comeos go for healthier food choices

13 October 2023

The nutritional landscape is undergoing a transformation. Fevia and Comeos, two prominent federations from Belgium, are joining forces to pave the way for healthier food choices. In an era where obesity and overweight is...

Ancient fermentation meets modern plant-based cheese

12 October 2023

Imagine biting into a cheese that's not only delicious but also sustainable, made entirely from plants. Thanks to the innovative techniques adopted by scientists at the University of Copenhagen, this dream is becoming a ...

Tofu or certified meat: Choices of the young generation

09 October 2023

Young adults between the ages of 18 and 35 are more attuned to plant-based diets than ever before, as highlighted in the recent Agrifoodmonitor 2023. This study, conducted by Wageningen Economic Research on behalf of the...

Green promises, no actions in supermarkets

05 October 2023

Although supermarkets claim to prioritize sustainability, there appears to be a stark contrast between their aspirations and their actual deeds. The 'Green Superlist 2023', published by think-tank Questionmark in collabo...

Umiami secures €32.5 million for plant-based meat innovation

03 October 2023

Umiami, a French foodtech startup specializing in plant-based meat with a taste and texture nearly indistinguishable from real meat, has announced a remarkable funding round of €32.5 million. This brings their total fina...

Cargill opens a new European Protein Innovation Hub

02 October 2023

Cargill marks an exciting chapter in food innovation by launching its first European Protein Innovation Hub in Saint-Cyr en Val, France. This state-of-the-art hub is not just a response to growing customer demands but a ...

What we truly think about sustainable food

28 September 2023

Milieu Centraal recently released the 'Sustainability Life Monitor 2023'. This report provides a clear and in-depth understanding of the attitudes and actions of the Dutch regarding sustainability. Crucial for the food i...

Reverse design: the future of food production

26 September 2023

How do you bring a food product to the market that tantalizes the taste buds while also being sustainable, healthy, and affordable? Experts from Wageningen offer an answer with an innovative approach: reverse design. ...