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B2B Communications
Wallbrink Crossmedia
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Eerste gebiedspilot plantaardige eiwitten van start

De Noord-Brabantse gemeente Altena is het toneel van de eerste Nederlandse gebiedspilot plantaardige eiwitten. Bij supermarkten, scholen en restaurants worden interventies getest om de lokale bevolking te stimuleren vake..

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Safe preservation of meat and meat substitutes without nitrite

17 January 2023

The technologists of TOP bv from Wageningen have licensed a patent on a process that prevents the growth of the ‘botulism bacteria’ Clostridium botulinum in meat, meat substitute and hybride products without having to us...

Schouten Europe introduces vegetable fish fillets

16 January 2023

Substitutes for fish are booming. The number of introductions in supermarkets in Western Europe has grown exponentially in the last two years. This is why Schouten Europe is introducing a vegetable fish fillet in January...

Alternative proteins constitute a quarter of all food by 2040

16 January 2023

At least a quarter of all food could be produced from alternative proteins by 2040. This was one of the findings of a survey commissioned by machinery and plant manufacturer GEA of 1,000 chefs in eleven countries. These ...

Sales of meat and dairy substitutes could double by 2030

16 December 2022

After several years of robust growth, sales of meat and dairy substitutes through the supermarket channel are stagnating this year. For further growth, there are opportunities for producers in terms of innovation, econom...

Low nutritional quality in vegan meat big problem

12 December 2022

There are many challenges regarding the nutritional value of meat substitutes. A study from Chalmers now shows that many of the meat substitutes sold in Sweden claim a high content of iron – but in a form that cannot be ...

Cosun introduces new meat substitute ingredient

05 December 2022

Cosun Beet Company introduces a new innovative and functional ingredient for meat substitutes: Fidesse®, the only raw material of this 100% vegetable product is Dutch sugar beet pulp. Sugar beet pulp is a side stream ...

WUR: We should not replace meat but reduce it

30 November 2022

The shift to consuming more plant-based protein is an essential aspect of the protein transition. “The responsibility lies not just with the individual consumer, and the solution lies not just in innovative food products...

Marjolein Brasz - CEO Foodvalley

21 November 2022

We are on a journey, towards a new balance. In 2050, we want healthy, affordable and delicious food. Sustainably produced, of course. And for the people who will be living then: a world population of no less than abou...

Foodvalley - Join the journey

21 November 2022

A typical journey with Foodvalley starts with preparatory work so that innovations can land. We identify opportunities and build perspective towards the food transition towards 2050. Sometimes it's a winding road, to ...

Foodvalley connects insect supply chain

21 November 2022

Insects can play an important role in the circular food system. To make (products from) insects end up on consumers' plates more often, Foodvalley is setting the chain in motion with, among other things, a workshop, as a...

Foodvalley Shared Facility Finder

21 November 2022

An important tool with which Foodvalley wants to give the food transition a big push forward is the Shared Facility Finder: a platform on which all kinds of organisations can find and share facilities. Already some 350 r...

Foodvalley - international partnerships

21 November 2022

People around the world are working on similar themes to Foodvalley. It is crucial to pick up what is relevant, start the right collaborations to accelerate, and export concepts where appropriate. Jeroen Wouters Lea...

Foodvalley up to the plate

21 November 2022

Getting healthy, sustainable and efficiently produced food on our plates. Our experts identify promising opportunities at an early stage. With their sights set on 2050, but with application possibilities for today. To do...

Posters Meat, Fish, Fruit and Vegetables and Dairy

20 November 2022

Through the trade magazine Voedingsindustrie we distribute the poster VLEES, VIS, FRUIT & VEGETABLES and since 2022 also the poster DAIRY. On the posters you will find the structure of the various processing industri...

Eating plant-based: We want to, but we don't

11 October 2022

Dutch people are open to replacing dairy, meat and eggs with plant-based alternatives, but their behaviour does not always show it. So in this case too, wanting is not automatically doing, according to the Agrifood Monit...