The Future of Food 2025

Before food ends up on our plates, it goes through a long and complex journey — and that journey is changing rapidly. Will the “Ozempic-isation” of society continue until obesity is a thing of the past? Will each city have its own food forest, or vertical farms rising in urban towers? Will we grow lab meat right in our kitchens? You’ll find the answers in The Future of FOOD.

The Future of FOOD is a valuable read for anyone interested in the future of food. The book is written by Adjiedj Bakas, trendwatcher and futurist, and Judith Witte, journalist and editor-in-chief of the Dutch trade publication Voedingsindustrie. Together, they offer expert insights at the intersection of food, economy, and innovation.

Food does more than nourish us. The way we produce, distribute, and consume it will shape the future of our planet, our cultures and our health. In this book, Bakas and Witte guide the reader through the major shifts our food system is undergoing. They outline the key innovations, megatrends and plausible scenarios that are defining the future of the food industry.

What does the book cover?

• The history of food: A fascinating look at the trends that shaped our food culture – and the lessons we can draw from them.
• Megatrends in food production and consumption: From climate change and the political framing of food, to its medicalisation and emerging business models.
• Future scenarios: Both realistic and inspiring views of what may lie ahead.
• A future agenda for food: Concrete tools and insights for thriving in a rapidly changing world.

How should entrepreneurs, policymakers and consumers prepare for a radically different playing field? The Future of FOOD gathers a broad range of visions and perspectives in one volume. With over 300 pages of sharp predictions, practical guidance and strategic outlooks, the book equips businesses to anticipate tomorrow’s changes — today.

About the authors

Adjiedj Bakas: A visionary trendwatcher and global keynote speaker, Bakas is internationally recognised for his bold forecasts and forward-thinking insights. He has a unique ability to translate worldwide trends into practical opportunities for businesses. His energy and clarity inspire new ways of thinking and drive innovation.

Judith Witte: Editor-in-chief of Voedingsindustrie, Witte combines deep industry knowledge with years of experience as a journalist. She is known for her ability to make complex topics understandable and relevant. Her work gives voice to both the challenges and the opportunities facing the food sector today.

A book worth revisiting – again and again

A glimpse into the future —
one you’ll keep coming back to.
At times so confronting,
you’ll need to put it down.
... Only to pick it up again
for a moment of insight or reflection.

This is a book you’ll want on your coffee table.

Corporate gifts

Sometimes, it’s the small touches that leave the biggest impression. Ordering 50 or more copies of The Future of FOOD? We’ll include a customised bookmark designed in your own corporate style — complete with logo, brand colours, and visual identity.

It’s simple: send us your preferences, and we’ll take care of the rest. The result? A gift that inspires — and keeps your brand in view with every page turn.

Price per copy: €24.95 (incl. 9% VAT)

Order your book now

www.thefutureoffood.eu

Would you like to order 50 copies or more please contact [email protected]