Protein transition

Livekindly plans to acquire Dalco Food from Hilton

Dalco Food is set to become part of Livekindly Collective. The company is acquiring the Dutch producer from Hilton Food Group. This will give the established vegan and vegetarian product manufacturer a new owner. Dalco o..

Wissel ’ns Wat! campaign makes an impact

17 April 2026

Shortly after its launch, the Wissel ’ns Wat! campaign is already known to 11% of the Dutch population. This is evident from representative research by Norstat, commissioned by Stichting Week Zonder Vlees. The campaign i...

Nutrition in healthcare: less waste, more plant-based

16 April 2026

Healthcare institutions face a dual challenge: offering healthier food while reducing CO₂ emissions at the same time. Nutrition is playing an increasingly important role in this. The RIVM has mapped out which measures ar...

Hybrid meat products are gaining popularity

16 April 2026

The market is constantly evolving, and sustainability is a key theme. As sales of purely “traditional” meat alternatives level off and meat makes a modest comeback, hybrid meat products are gaining traction. Supermarkets...

Seafood performs strongly on climate and nutrition

08 April 2026

Seafood is gaining a stronger position in the discussion on sustainable food. New research by Wageningen University & Research (WUR) and the RIVM shows that many fish species have a relatively low climate impact. At ...

Improved product through ingredient toasting

07 April 2026

Creating vegan alternatives for meat and dairy is not easy. A major challenge is making common ingredients such as beans and grains taste like something they are not: meat, cheese, or milk. Texture and mouthfeel must als...

Hybrid meat gains ground in supermarkets

07 April 2026

Meat products with plant-based ingredients are no longer niche. Research by Foodvalley shows that hybrid products are widely present on supermarket shelves. Price and nutritional value play a clear role in this. Reint...

Foodvalley accelerates scaling of ‘Balanced Proteins’

01 April 2026

Foodvalley and Food System Innovations (FSI) are joining forces to scale up Balanced Proteins. These products, which combine animal and plant-based proteins, are gaining increasing international attention. Through a new ...

Note: this product contains animal ingredients

31 March 2026

Plant-based products are everywhere, yet often go unnoticed. It is not the assortment, but the way products are labeled that influences how consumers make choices. This is shown in research by PhD candidate Houkje Adema ...

Dutch government seeks ban on meat price discounting

25 March 2026

The Dutch House of Representatives is once again increasing pressure on meat-related price promotions. A newly adopted motion aims to curb aggressive discounting in supermarkets. This puts the protein transition firmly b...

Belgium backs broad coalition behind protein plan

16 March 2026

More than 100 organizations across the Belgian food chain have issued a joint call to the federal parliament. From agricultural groups to companies and knowledge institutions: they are calling for a resilient and sustain...

EU bans animal names for plant-based products

06 March 2026

Beef, chicken, steak or bacon on plant-based packaging? In the EU, that will soon no longer be allowed. The European Parliament and the member states have reached an agreement on the matter. Producers of meat substitutes...

NIZO investigates protein production from CO₂

03 March 2026

CO₂ as a raw material for proteins. It sounds futuristic, yet concrete research is already underway. In the European project UNICO2RN, ten partners are working together on technology that converts biogenic CO₂ into micro...

Protein transition stalls at 39%

02 March 2026

The protein transition in the Netherlands is showing little movement. The share of plant-based proteins in the Dutch diet remains stuck at 39 percent. This keeps the ratio at 61 percent animal-based and 39 percent plant-...

Odin and Vegetariërsbond launch Budget Vegan Challenge

23 February 2026

Organic and plant-based food is still often seen as expensive. Odin and the Vegetariërsbond want to challenge that perception. With the ‘Odin Budget Vegan Challenge,’ they aim to show that organic, plant-based eating doe...

New campaign aims to accelerate the protein transition