Protein transition

First cultivated meat farm launches in Zuid-Holland

On a farm in Zuid-Holland, something unusual has appeared among the dairy cows: the world’s first cultivated meat farm operating on an active agricultural business. RespectFarms installed the system at dairy farmer Corné..

EU bans animal names for plant-based products

06 March 2026

Beef, chicken, steak or bacon on plant-based packaging? In the EU, that will soon no longer be allowed. The European Parliament and the member states have reached an agreement on the matter. Producers of meat substitutes...

NIZO investigates protein production from CO₂

03 March 2026

CO₂ as a raw material for proteins. It sounds futuristic, yet concrete research is already underway. In the European project UNICO2RN, ten partners are working together on technology that converts biogenic CO₂ into micro...

Protein transition stalls at 39%

02 March 2026

The protein transition in the Netherlands is showing little movement. The share of plant-based proteins in the Dutch diet remains stuck at 39 percent. This keeps the ratio at 61 percent animal-based and 39 percent plant-...

Odin and Vegetariërsbond launch Budget Vegan Challenge

23 February 2026

Organic and plant-based food is still often seen as expensive. Odin and the Vegetariërsbond want to challenge that perception. With the ‘Odin Budget Vegan Challenge,’ they aim to show that organic, plant-based eating doe...

New campaign aims to accelerate the protein transition

23 February 2026

Wissel ’ns Wat! launches on March 2. The new nationwide campaign takes over from the National Week Without Meat and will now be active year-round. The focus clearly shifts toward behavioral change in everyday practice. ...

Climate gains start with eating behavior

20 February 2026

The climate challenge is often framed in terms of technology and innovation. The Wetenschappelijke Klimaatraad (WKR) emphasizes something else: behavior. According to the council, the potential of behavioral change remai...

Food Pioneers connects the chain with Goed Gemaakt

04 February 2026

The Dutch food supply chain is looking for tangible ways to improve its production impact. That is why Food Pioneers is launching Goed Gemaakt to connect farmers, suppliers, and the foodservice industry. This initiative ...

Consumers prioritise affordability and health

03 February 2026

In 2026, European consumers are increasingly balancing their budgets against a conscious lifestyle. Major forces, such as socio-demographic shifts and the political and regulatory context, are forcing households to make ...

Supermarkets steer protein transition in the food sector

27 January 2026

Dutch supermarkets hold a distinctive position within Europe when it comes to climate policy and the protein transition. The Superlist Environment Europe 2026 shows that Albert Heijn, Jumbo and Lidl Nederland report exte...

Schouten introduces three new falafel varieties

21 January 2026

Falafel has evolved from traditional street food into a versatile product for professional kitchens. Schouten Europe responds to this development with the introduction of three new falafel varieties. The family-owned com...

SeaNext gives seafood a fixed place in the protein transition

15 January 2026

The protein transition is well underway. Consumers are eating more consciously and looking for greater variety on their plates. Plant-based foods receive a lot of attention, but one protein source often remains underrepr...

Consumers choose plant-based… when it’s cheaper

02 January 2026

Eating less meat has become part of everyday life for many people in the Netherlands. This is shown by the Plant-Based Trend Report 2025-2 from the Vegetariërsbond, based on the Vegamonitor 2025 and the Superlijst Groen ...

Protein transition requires more than good intentions

31 December 2026

In Dutch supermarkets, the protein transition is increasingly taking concrete shape. This is shown by the Centraal Bureau Levensmiddelenhandel (CBL) in an updated edition of the Zichtboek Eiwittransitie, which was recent...

CBL: ban on vegan product names is counterproductive

29 December 2026

Those who eat plant-based more often usually reach for familiar products. A burger, a sausage, a schnitzel. According to the Centraal Bureau Levensmiddelenhandel (CBL), that is exactly where the problem lies. The trade a...

Agility becomes critical for food producers

18 December 2025

Pressure on food manufacturers is not easing. Quite the opposite. Moving toward 2026, costs remain high, markets uncertain, and consumer demands continue to shift. According to international consulting and engineering fi...