Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Book presentation The Future of FOOD

In a setting that breathes innovation and future thinking, we proudly presented our book The Future of FOOD. Hosted by Koppert Cress, we gathered with our OSV network to not only hand over the first copy of the book, but..

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What matters to consumers in meat alternatives

14 April 2025

Producers and regulators value transparency in the food chain, but consumers also want to know where their food comes from, who made it, and what it contains. Many studies have focused on their need for information about...

Plant-based steak enhanced through fermentation

10 April 2025

Planted is introducing a first to the Dutch market: a fermented plant-based steak made with 100% natural ingredients. The Swiss food tech company, known for its clean-label products, is expanding its offering in the Neth...

Protein transition: supermarkets can’t do it alone

10 April 2025

The protein transition is firmly embedded in policy documents, sustainability strategies, and supermarket agendas. But how far can retailers really go when it comes to shifting from animal-based to plant-based protein? A...

New food high on the agenda for food producers

08 April 2025

Cultivated meat, algae, and 3D-printed food: 80% of Dutch food companies now see “new food” as a priority. That’s the outcome of research conducted by MT Sprout on behalf of Tetra Pak. The main driver? The consumer. A st...

Nijmegen bans meat ads and pushes plant-based approach

04 April 2025

Nijmegen has become the second Dutch municipality to sign the international Plant Based Treaty. With this step, the city joins the global call for a more plant-based food system. Starting in 2025, advertisements for meat...

Plant-based options on the rise, but meat still dominates

04 April 2025

Plant-based proteins are gaining ground on supermarket shelves: in 2024, they accounted for 38% of online product ranges. A year earlier, that figure stood at 32%. Yet consumption remains largely unchanged. Dutch consume...

Growing number of companies on the Protein Transition Map

04 April 2025

The Protein Transition Map NL continues to expand: over the past year, 70 new organisations have been added. The growing list reflects just how much momentum the protein transition is gaining. A total of 520 companies an...

Start Insect connects suppliers in the insect sector

27 March 2025

The Netherlands is a global frontrunner in insect farming knowledge and innovation. But behind that progress is a growing group of suppliers. Start Insect brings together the technology and knowledge partners driving thi...

Posters Meat, Fish, Fruit and Vegetables and Dairy

27 March 2025

Through the trade magazine Voedingsindustrie we distribute the poster VLEES, VIS, FRUIT & VEGETABLES and DAIRY. On the posters you will find the structure of the various processing industries. Because of the great de...

BOON cuts prices: beans over 30% cheaper

24 March 2025

As of 1 April 2025, BOON will reduce the prices of its core product range by more than 30 percent. The legume producer aims to increase bean consumption in the Netherlands and contribute to a future-proof food system. Th...

Invest International invests millions in food innovation

20 March 2025

Over the past two years, Invest International has invested more than 48 million euros in Dutch entrepreneurs focusing on alternative protein sources. The organization, which operates alongside the regular market, support...

New plant-based snacks from Schouten Europe

17 March 2025

Schouten Europe is introducing two new plant-based snacks: Power Bites and Sea Bites. With this launch, the Dutch family-owned company aims to breathe new life into the meat and fish alternatives category. After years of...

Electrify your business with thermal energy storage

11 March 2025

With ENERGYNEST, your company can store generated electricity, excess heat, or surplus steam and use it as heat at a later time—precisely when you need it. This tailored solution for the food industry ensures more effici...

Column IJsbrand Velzeboer: Protein facts

10 March 2025

Egg whites are hot. Or rather, proteins—the trendy name for this essential building block—are good for you! It gives you tight muscles, at least, that’s what the countless social media influencers would have you believe....

Redefine Meat lowers prices and introduces new steak

07 March 2025

Redefine Meat is launching the Redefine Beef Filet during the National Week Without Meat & Dairy. The Netherlands will be the first country in the world to offer this plant-based steak. Starting in April, it will be ...