Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Alternative proteins are becoming less alternative

What happens when shelves run empty, prices surge, and consumers are left looking for something else? In 2024, the alternative protein sector proved it’s no longer a niche but a growing pillar in the global push for effi..

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A hybrid meatball encourages more conscious eating

28 August 2024

Recent deelde data-analist Nielsen het bericht dat de verkoop van vleesvervangers dit jaar weer in de lift zit. Dat is verrassend na twee jaar van stagnatie. De prijs en kwaliteit van vegetarische alternatieven zijn al j...

Lidl introduces new minced meat mix with pea protein

22 August 2024

Lidl is taking an innovative step in the Dutch food industry by introducing a partially plant-based minced meat mix. This product, consisting of 60% beef and 40% pea protein, offers a sustainable option for ground meat e...

Meat substitutes not popular among most flexitarians

15 August 2024

Plant-based meat substitutes are often seen as an environmentally friendly alternative to meat, but they appear to be unpopular among the majority of Dutch flexitarians. This is according to recent research by Muriel Ver...

Protein transition: can the Netherlands keep the lead?

15 August 2024

The Dutch market for alternative proteins is on the verge of significant growth, with expectations that the sector will exceed €10 billion by 2030. Despite being globally recognized for its expertise in agriculture and b...

Sales of plant-based alternatives double in foodservice

15 August 2024

The Dutch foodservice sector has seen a significant increase in sales of plant-based dairy and meat substitutes over the past two years. According to recently released data from market research agency Foodstep, collected...

No growth in plant-based promotions: meat still dominant

14 August 2024

The number of plant-based promotions in Dutch supermarkets has barely increased for the third consecutive year. This is revealed by Wakker Dier's annual brochure monitor. Despite the growing demand for meat substitutes, ...

Demand for high-protein foods is increasing

13 August 2024

The demand for protein-rich foods in the consumer goods industry continues to grow steadily. This trend is clearly reflected in the rapid growth of products containing 25 grams or more of protein per serving. According t...

Circular snack brand GRO takes the next step in growth

07 August 2024

The circular snack brand GRO, known for its innovative approach and sustainable mission, is entering a new phase. Starting August 1, Edwin Hak and Jesse ’t Lam will join the company as Managing Partners. Their buy-in not...

Gluten from bread paste potentially a binder in meat substitutes

01 August 2024

Lecturer Lizette Oudhuis, affiliated with Van Hall Larenstein and Hanzehogeschool, is focused on developing gluten-free bread dough. This innovation could represent a significant advancement not only for gluten-free bake...

Nutreco opens first cultured meat feed production facility

01 August 2024

On July 29, Nutreco announced the completion of the world's first production facility for cell feed in Boxmeer. This new factory is specifically designed for the production of powders that serve as nutrients for cultured...

20 years of research confirms: eating plant-based is healthier

25 July 2024

Recent research shows that a plant-based diet significantly reduces the risk of various diseases. Researchers from the University of Bologna compared 48 studies conducted between 2000 and 2023, concluding that plant-base...

First commercial seaweed farm in Hollandse Kust Zuid wind farm

23 July 2024

The fall of 2024 marks a historic milestone with the opening of the world's first commercial seaweed farm within the Hollandse Kust Zuid (HKZ) wind farm. Located approximately 18 kilometers off the coast of Scheveningen,...

Red Band maker Cloetta waves gelatin goodbye

18 July 2024

Cloetta, known for brands like Red Band, Venco, and Sportlife, is taking steps toward vegan products to reduce its carbon footprint. This shift aligns with the growing demand for plant-based options and the company's sus...

Nijsen and Insect Engineers join Insect Valley Europe

18 July 2024

Nijsen and Insect Engineers, leading players in insect farming and protein transition, have joined Insect Valley Europe (IVE). This initiative, supported by Brightlands Campus Greenport Venlo, the Province of Limburg, an...

Dutch consumers hesitant to embrace legumes as meat substitutes

17 July 2024

The National Bean Research by HAK reveals that 67% of Dutch people do not yet consider legumes, such as brown beans and lentils, as suitable meat substitutes. This is notable given the financial and ecological benefits o...