Protein transition
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B2B Communications
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2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

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Verstegen introduces plant-based mixes: KNEED & KLAAR

12 February 2024

Verstegen takes a significant step towards a more plant-based future. The Rotterdam-based company introduces KNEED & KLAAR, a line of seven 100% plant-based, long-lasting mixes that enable consumers to quickly and ea...

Fungi: the Unsung Heroes of Sustainability

12 February 2024

Fungi don't just grow on old loaves of bread; they also hold potential for large-scale sustainable applications such as construction materials, mushroom leather, and meat substitutes. Professor Arthur Ram from Leiden Uni...

How does the mbo student perceive plant-based food?

07 February 2024

On January 26, representatives from seven universities of applied sciences, seven vocational schools, two municipalities, and various organizations gathered in Den Bosch to launch the research project "Mbo Student in Act...

'Boermarke can be a major player in plant-based'

06 February 2024

Over the past 35 years, Boermarke has evolved into a significant dairy processor in the dessert industry. Therefore, it came somewhat as a surprise when the company recently decided to gradually phase out its dairy branc...

Fish substitutes rarely a good alternative to fish

06 February 2024

Research by the Consumers' Association shows that most fish substitutes do not contain the healthy properties of real fish. Of the 22 alternatives for tuna, fish sticks, and salmon that were examined, only 3 prove to be ...

Schouten and Agrifirm Collaborate on Local Tempeh Chain

06 February 2024

In a promising development in the agricultural sector, Schouten Europe and Agrifirm have announced their partnership to explore the feasibility of a local tempeh chain. This announcement was made during the World Pulse W...

Turning Point Achieved: Going Plant-Based Pays Off

01 February 2024

It appears that times have changed in supermarkets, and this time in favor of the price-conscious consumer. Recent research by the think tank Questionmark, commissioned by ProVeg, reveals that filling your shopping baske...

BOON Shifts Focus to Beans

25 January 2024

In a surprising turn of events, BOON has announced its decision to cease the sale of their popular meat substitutes in retail outlets. The company has decided to shift their focus to beans. BOON believes that the chal...

New Joint Venture Enters Plant-Based Milk Alternatives Market

23 January 2024

Bitburger Braugruppe, renowned for brewing beer, has joined forces with confectionery manufacturer Zentis to venture into the growing market of plant-based milk alternatives. The collaborative venture, named V-Comp Pro, ...

Meat and Meat Substitutes Equally Satiating

17 January 2024

A few years ago, consumer research revealed that people quickly felt hungry again after consuming plant-based meat substitutes. This raised questions about their satiating effects compared to traditional meat. Liesbeth Z...

Italy Regulates Insect Flour for Human Consumption

16 January 2024

Italy has a clear message for consumers: know what you eat! On December 29, 2023, four regulations were published in the Italian Official Gazette, aiming to regulate the sale of products based on insect flour for human c...

IFF, Unilever and WUR Enhance Flavor of Meat Alternatives

16 January 2024

International flavor and fragrance producer IFF is joining forces with Unilever and Wageningen University and Research (WUR) to address flavor challenges in plant-based meats. In a four-year project, IFF and Unilever ...

Opportunities for Bread in Emerging Protein Trends

15 January 2024

Food development trends, arising from consumer needs, economic shifts, and societal changes, present both opportunities and challenges for the bakery sector. Whole grain bread, with its diverse health benefits, plays a c...

Beyond Meat Introduces Beyond Steak in the Netherlands

15 January 2024

Beyond Meat unveils Beyond Steak® for the first time in the Netherlands during the Horecava 2024. This launch follows the recent introduction of Beyond Chicken-Style products, extending the range committed to offering pl...

No New Guidelines for Vegetarian Labels in Belgium

08 January 2024

Belgium will not be introducing any new guidelines regarding the labeling of vegetarian products. This decision stems from a lack of consensus among stakeholders and political figures, as indicated by Federal Minister of...