Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Red Band maker Cloetta waves gelatin goodbye

Cloetta, known for brands like Red Band, Venco, and Sportlife, is taking steps toward vegan products to reduce its carbon footprint. This shift aligns with the growing demand for plant-based options and the company's sus..

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Protein Monitor: meat and dairy still favourites

02 April 2024

Dutch consumers continue to favour meat and dairy, as recent research indicates. Wageningen Economic Research conducted the first Protein Monitor on behalf of the Ministry of Agriculture, Nature and Food Quality (LNV). T...

Dutch Supermarkets chart the course of the protein transition

29 March 2024

Dutch supermarkets have taken a significant step in the protein transition. For the first time, they have collectively published the ratio of plant-based to animal proteins in their sold products. This survey reveals tha...

49% of Dutch cut back on meat consumption

27 March 2024

Recent data shows that nearly half of Dutch meat eaters have reduced their meat consumption in the past year. This was revealed in a study conducted by ProVeg International, in collaboration with Innova Market Insights, ...

Nine food brands embrace vegetarian choices

26 March 2024

Nine leading brands have made a decisive move to make their recipes predominantly vegetarian or vegan. This shift marks a significant change in how food producers approach the Dutch consumer, signaling a step closer to a...

New dairy trend: Kerry launches hybrid dairy-oat range

22 March 2024

Kerry Dairy Consumer Foods is bringing a fresh impulse to the dairy market with the introduction of Smug Dairy, a new chilled brand line that combines dairy and oats. This move is seen as a first in its category in the U...

Jumbo to cease meat promotions

15 March 2024

The Dutch supermarket chain Jumbo has announced it will cease meat promotions across all its stores and online. This initiative signals a significant shift in the supermarket landscape. It forms part of Jumbo's strategy ...

Schouten makes meat alternatives with mycoprotein

12 March 2024

Schouten Europe introduces mycoprotein as the new base for its range of meat substitutes. This move aligns with their commitment to producing nutritious, minimally processed products with a low environmental footprint. ...

Dutch protein transition: A growing economic force

08 March 2024

The Dutch food industry is experiencing notable growth, particularly in the protein transition sector. With over 425 companies and institutions actively engaged, the annual production value reaches an impressive €881 mil...

99% circular nutrition achievable by 2030

07 March 2024

A recent study by Van Hall Larenstein and NIZO Food Research reveals that significant reduction of the carbon footprint in the food processing industry is possible. Researchers Peter de Jong, Franciska Woudstra-van Lune,...

CBS: In 2023, 25% of main meals were vegetarian

06 March 2024

In 2023, a quarter of all main meals eaten in the Netherlands were vegetarian, as revealed by the CBS Health Survey/Lifestyle Monitor 2023. This shift in dietary preferences indicates a growing trend towards plant-based ...

Processed foods: Time for an honest discussion

05 March 2024

The Dutch food industry faces a challenge in creating a balanced discussion about processed foods. Jaap Seidell, Professor of Nutrition and Health at the Vrije Universiteit Amsterdam, has recently highlighted the potenti...

The Vegetarian Butcher launches Cordon Blij

04 March 2024

In line with the National Week Without Meat and Dairy, an event highlighting the shift towards more plant-based diets, The Vegetarian Butcher introduces a striking new creation. The Cordon Blij, a vegan version of the tr...

France bans meat terms for vegan products

29 February 2024

Recent developments in the French food industry have led to a significant change in the labeling of vegetarian products. The French government has ruled that the naming of vegetarian products can no longer refer to meat....

Over 20 algae species admitted to European market

28 February 2024

The Dutch food industry is poised for a significant shift, following the recent addition of over 20 algae species to the EU Novel Food Catalogue. This decision by the European Commission, in collaboration with the compet...

Are processed vegan products healthy or not?

23 February 2024

The debate over the healthiness of processed vegan products remains a hot topic. Contrary to popular belief, the extent of processing or the length of the ingredient list is not always indicative of a product's healthine...