Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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FAO: Global meat and fish consumption to rise by 6%

The global appetite for meat, fish and dairy is growing. That growth is largely driven by countries with rising incomes. Still, food inequality and climate impact remain significant challenges, the new OECD-FAO Agricultu..

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New food high on the agenda for food producers

08 April 2025

Cultivated meat, algae, and 3D-printed food: 80% of Dutch food companies now see “new food” as a priority. That’s the outcome of research conducted by MT Sprout on behalf of Tetra Pak. The main driver? The consumer. A st...

Nijmegen bans meat ads and pushes plant-based approach

04 April 2025

Nijmegen has become the second Dutch municipality to sign the international Plant Based Treaty. With this step, the city joins the global call for a more plant-based food system. Starting in 2025, advertisements for meat...

Plant-based options on the rise, but meat still dominates

04 April 2025

Plant-based proteins are gaining ground on supermarket shelves: in 2024, they accounted for 38% of online product ranges. A year earlier, that figure stood at 32%. Yet consumption remains largely unchanged. Dutch consume...

Growing number of companies on the Protein Transition Map

04 April 2025

The Protein Transition Map NL continues to expand: over the past year, 70 new organisations have been added. The growing list reflects just how much momentum the protein transition is gaining. A total of 520 companies an...

Start Insect connects suppliers in the insect sector

27 March 2025

The Netherlands is a global frontrunner in insect farming knowledge and innovation. But behind that progress is a growing group of suppliers. Start Insect brings together the technology and knowledge partners driving thi...

BOON cuts prices: beans over 30% cheaper

24 March 2025

As of 1 April 2025, BOON will reduce the prices of its core product range by more than 30 percent. The legume producer aims to increase bean consumption in the Netherlands and contribute to a future-proof food system. Th...

Invest International invests millions in food innovation

20 March 2025

Over the past two years, Invest International has invested more than 48 million euros in Dutch entrepreneurs focusing on alternative protein sources. The organization, which operates alongside the regular market, support...

New plant-based snacks from Schouten Europe

17 March 2025

Schouten Europe is introducing two new plant-based snacks: Power Bites and Sea Bites. With this launch, the Dutch family-owned company aims to breathe new life into the meat and fish alternatives category. After years of...

Electrify your business with thermal energy storage

11 March 2025

With ENERGYNEST, your company can store generated electricity, excess heat, or surplus steam and use it as heat at a later time—precisely when you need it. This tailored solution for the food industry ensures more effici...

Column IJsbrand Velzeboer: Protein facts

10 March 2025

Egg whites are hot. Or rather, proteins—the trendy name for this essential building block—are good for you! It gives you tight muscles, at least, that’s what the countless social media influencers would have you believe....

Redefine Meat lowers prices and introduces new steak

07 March 2025

Redefine Meat is launching the Redefine Beef Filet during the National Week Without Meat & Dairy. The Netherlands will be the first country in the world to offer this plant-based steak. Starting in April, it will be ...

Week Without Meat & Dairy 2025 takes a regional approach

03 March 2025

On March 3, 2025, the eighth edition of the National Week Without Meat & Dairy will begin. This year, the campaign is taking a regional approach, based on research conducted by Norstat on behalf of Stichting Week Zon...

How language can make veganism more appealing

28 February 2025

Eating plant-based is often seen as a sacrifice. “Don’t you really miss cheese?” or “Do you only eat salad now?” are common questions. But behavioral scientist Esther Papies wants to shift the focus to what you gain: a h...

Dutch insect sector makes significant progress

28 February 2025

The Dutch insect sector has made great strides in professionalization, innovation, and sustainability over the past five years. This is evident from the results of the Sector Plan 2020–2024. With these developments, the ...

Brandt & Levie puts vegetables first with their new sausage

24 February 2025

Brandt & Levie is taking another step in the protein transition. After their hybrid and plant-based sausages, the makers are now introducing the vegetarian Groenteworst. Three culinary sausages where vegetables take ...