Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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First cultivated meat farm launches in Zuid-Holland

On a farm in Zuid-Holland, something unusual has appeared among the dairy cows: the world’s first cultivated meat farm operating on an active agricultural business. RespectFarms installed the system at dairy farmer Corné..

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Soy sauce by-product used across food applications

15 December 2025

A by-product that usually stays out of sight turns out to be surprisingly versatile. Ten culinary makers were given three months to work with moromi. This is the fermented residue that remains after pressing soy sauce. T...

Growth in animal protein levels off toward 2026

11 December 2025

After years of growth, the global animal protein market is easing off slightly. In 2026, production growth is expected to slow further. This is shown by new research from RaboResearch. The differences between animal spec...

The Dutch eat more legumes, production is not keeping up

02 December 2025

Legumes are turning up in our shopping carts more often. Not only because the range is growing, but also because manufacturers are using them cleverly in snacks, meals, and plant-based alternatives. Still, one thing has ...

Week Without Meat becomes ‘Change Things Up A Bit’

01 December 2025

Starting in March 2026, the Dutch Vegetarian Society will roll out a new nationwide campaign: Change Things Up A Bit. The successor to Week Without Meat and Dairy comes with a much friendlier tone. Less pressure, more ro...

Dutch consumers remain critical of meat alternatives

28 November 2025

Supermarket shelves are packed with plant-based options, yet Dutch consumers aren’t easily persuaded. That’s clear from the latest Markteffect Vleesvervangers Monitor, which examined how people make their choices and whe...

Tastings innovative fermentation permitted

27 November 2025

The Netherlands is taking another step as a frontrunner in food innovation. Tastings of products made through innovative fermentation are now permitted. This makes the Netherlands the first EU country to allow them. The ...

Fine looms for Vivera over the term ‘vegetarian mince’

26 November 2025

The debate surrounding plant-based product names is gaining momentum again. Vivera has received notice that the NVWA intends to issue a fine for using the term ‘vegetarian mince’. At the same time, ProVeg Nederland is ca...

ICoMST 2025: ‘Real Meat, Real Care’

24 November 2025

This year’s annual International Congress of Meat Science and Technology (ICoMST) took place in Girona, Spain. At this 71st edition, 485 meat scientists from more than 40 countries gathered to gain insights into topics c...

Posters Meat, Fish, Fruit and Vegetables and Dairy

21 November 2025

Through the trade magazine Voedingsindustrie we distribute the poster MEAT, FISH, FRUIT & VEGETABLES and DAIRY.  These posters show the structure of various processing industries. Due to high demand, they are al...

Millennials shape new food choices

17 November 2025

The Millennial generation is putting a clear mark on the food market. Raised in a period of rapid digital growth and global influence, they view food differently from previous generations. Food needs to serve a purpose. ...

ProVeg provides insight into the protein transition of 190 companies

13 November 2025

The shift from animal-based to plant-based foods is steadily taking shape. With the launch of the new platform Eiwitstand.nl, ProVeg Netherlands shows which goals 190 Dutch organisations have set and how far they have pr...

NVWA: ‘Plant-based minced meat’ no longer allowed

27 October 2025

The NVWA has issued warnings to producers of meat alternatives. The word “minced meat” may no longer appear on packaging when it concerns a vegetarian or plant-based product. A remarkable move, since the name has been fi...

Peter Verstrate: ‘AI drives the future of cultivated meat’

20 October 2025

Peter Verstrate’s journey into cultivated meat, as co-founder and COO of Mosa Meat B.V., began in the early 2000s. More precisely, it started the day Willem van Eelen—widely regarded as the ‘The Godfather’ of cultivated ...

CRAFT builds the world’s first cultivated meat farm

20 October 2025

The CRAFT Consortium, consisting of RespectFarms, Wageningen University & Research, Mosa Meat, Aleph Farms, Multus, Kipster, and Royal Kuijpers, has started designing and building the world’s first cultivated meat fa...

Beyond Meat renews: packaging, recipe and appeal

20 October 2025

Beyond Meat is introducing a redesigned packaging concept and updated chicken-style products. The packaging has a more premium look, is easier to recycle and will be rolled out across Europe starting 17 October 2025. The...