Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
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Millions more in subsidies for meat and dairy advertising

The subsidies for advertising campaigns within the European food sector reveal a notable shift towards animal products, as shown by the most recent funding round of the European Union. Nearly half of the total budget of ..

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Archive Archive

'Boermarke can be a major player in plant-based'

06 February 2024

Over the past 35 years, Boermarke has evolved into a significant dairy processor in the dessert industry. Therefore, it came somewhat as a surprise when the company recently decided to gradually phase out its dairy branc...

Fish substitutes rarely a good alternative to fish

06 February 2024

Research by the Consumers' Association shows that most fish substitutes do not contain the healthy properties of real fish. Of the 22 alternatives for tuna, fish sticks, and salmon that were examined, only 3 prove to be ...

Schouten and Agrifirm Collaborate on Local Tempeh Chain

06 February 2024

In a promising development in the agricultural sector, Schouten Europe and Agrifirm have announced their partnership to explore the feasibility of a local tempeh chain. This announcement was made during the World Pulse W...

Turning Point Achieved: Going Plant-Based Pays Off

01 February 2024

It appears that times have changed in supermarkets, and this time in favor of the price-conscious consumer. Recent research by the think tank Questionmark, commissioned by ProVeg, reveals that filling your shopping baske...

BOON Shifts Focus to Beans

25 January 2024

In a surprising turn of events, BOON has announced its decision to cease the sale of their popular meat substitutes in retail outlets. The company has decided to shift their focus to beans. BOON believes that the chal...

New Joint Venture Enters Plant-Based Milk Alternatives Market

23 January 2024

Bitburger Braugruppe, renowned for brewing beer, has joined forces with confectionery manufacturer Zentis to venture into the growing market of plant-based milk alternatives. The collaborative venture, named V-Comp Pro, ...

Meat and Meat Substitutes Equally Satiating

17 January 2024

A few years ago, consumer research revealed that people quickly felt hungry again after consuming plant-based meat substitutes. This raised questions about their satiating effects compared to traditional meat. Liesbeth Z...

Italy Regulates Insect Flour for Human Consumption

16 January 2024

Italy has a clear message for consumers: know what you eat! On December 29, 2023, four regulations were published in the Italian Official Gazette, aiming to regulate the sale of products based on insect flour for human c...

IFF, Unilever and WUR Enhance Flavor of Meat Alternatives

16 January 2024

International flavor and fragrance producer IFF is joining forces with Unilever and Wageningen University and Research (WUR) to address flavor challenges in plant-based meats. In a four-year project, IFF and Unilever ...

Opportunities for Bread in Emerging Protein Trends

15 January 2024

Food development trends, arising from consumer needs, economic shifts, and societal changes, present both opportunities and challenges for the bakery sector. Whole grain bread, with its diverse health benefits, plays a c...

Beyond Meat Introduces Beyond Steak in the Netherlands

15 January 2024

Beyond Meat unveils Beyond Steak® for the first time in the Netherlands during the Horecava 2024. This launch follows the recent introduction of Beyond Chicken-Style products, extending the range committed to offering pl...

No New Guidelines for Vegetarian Labels in Belgium

08 January 2024

Belgium will not be introducing any new guidelines regarding the labeling of vegetarian products. This decision stems from a lack of consensus among stakeholders and political figures, as indicated by Federal Minister of...

Deceptive Claims in Protein-Rich Products

04 January 2024

Protein-rich foods are gaining popularity, but recent research by the Dutch Food and Consumer Product Safety Authority (NVWA) reveals a frequent lack of accurate information on packaging. Nearly half of the 54 examined p...

Dutch Companies collaborate on new meat substitutes

27 December 2023

With the growing global population, the demand for protein-rich food is on the rise, turning food security into an urgent issue. However, the traditional approach with animal products contributes to negative effects on t...

Protein Challenge Rewards 6 Innovative Food Concepts

18 December 2023

On Thursday, December 14, six entrepreneurs from North Holland and Flevoland were presented with a €10,000 check in recognition of their innovative contributions to the Protein Challenge. This initiative, organized by th...