Rival Foods secures millions for plant-based meat alterna­tives

Rival Foods, the Dutch FoodTech scale-up based in Amersfoort, has raised €10 million in a Series B funding round. The round was led by pension investor APG on behalf of ABP. PYMWYMIC, ROM Utrecht Region, and existing shareholder PeakBridge also participated. The capital will be used to double production capacity at the company's facility in Geldrop and further scale its proprietary technology. Cost optimisation is also on the agenda—without compromising on flavour, texture, or nutritional value.

Whole-cut alternative with no additives

Since its founding in 2019 as a spin-off from Wageningen University & Research, Rival Foods has been developing plant-based meat alternatives. Its products are clean label, minimally processed, and free from artificial additives. The company’s own technology creates fibre-rich structures that closely resemble traditional meat cuts. These products are designed for foodservice, retail, and brands looking to advance their plant-based offering.

B2B focus with international growth

Rival Foods partners with chefs, retailers, and food brands across Europe. The new investment will also support team expansion, international growth, and the development of new partnerships in both foodservice and retail. “This investment marks an important milestone in our mission to make high-quality plant-based meat mainstream,” said CEO and founder Birgit Dekkers. “We’re called Rival for a reason, we’re here to be one.”

Investors point to the scalability of the technology, which transforms standard plant proteins into structures with meat-like properties. They also highlight the potential to achieve price parity with animal-based protein.

Rival-foods.com