Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Millions more in subsidies for meat and dairy advertising

The subsidies for advertising campaigns within the European food sector reveal a notable shift towards animal products, as shown by the most recent funding round of the European Union. Nearly half of the total budget of ..

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Symposium prompts food system change

03 July 2023

Wageningen University & Research (WUR) recently organized the symposium "The environmental impact of food systems," where nearly 600 participants reflected together on a new design of our food system. Researcher Hann...

Lidl aims for 50% plant-based protein by 2030

23 June 2023

Lidl has announced that it has set a concrete target for the protein transition by 2030. The supermarket chain aims for 50% of proteins sold to be of plant origin, with no more than 50% coming from animal protein. Curren...

From disillusion to innovation: plant-based meat in transition

22 June 2023

The plant-based meat alternative (PBMA) market is coming to terms with a more realistic growth perspective. European meat alternative manufacturers and food retailers are rationalizing both production capacity and their ...

Proteins fermented by fungi win ReThink Waste

21 June 2023

Team Afterlife won first prize in the ReThink Waste Challenge with their idea to convert food waste into proteins using fungi. The judges praised their approach to a waste stream that is difficult to ferment. The team re...

Spreadability will make food production more sustainable

20 June 2023

Anouk Lie-Piang has developed a model to predict the influence of "enriched ingredients" on the structure of foods. Thinking from the functionality of ingredients opens new possibilities for more sustainable food product...

Jorg Brouwer - Iglo: 'Transforming frozen food section'

19 June 2023

Jorg Brouwer has only been in the position of general manager Iglo Netherlands for a few months. Even so, he has a plan. Brouwer - an FMCG beast at heart - has been with parent company Nomad Foods for about five years an...

Food innovation unraveled: Hype versus real impact

14 June 2023

The consumer food industry has experienced a surge of disruptive innovation in food products over the past decade. From plant-based meats to insect protein bars and precision fermented milk proteins, these products have ...

Ice cream innovation: Vegan ice cream made from potatoes

12 June 2023

Vegan ice cream that provides cooling on hot days is becoming increasingly popular. And now, with summer just around the corner, there is good news for ice cream lovers. Veg of Lund has developed delicious creamy potato-...

ProVeg commits to doubling bean consumption by 2028

12 June 2023

ProVeg International announces a collaboration with leading organizations to jointly double global consumption of beans, peas, legumes, lentils and pulses by 2028. This collaboration marks the launch of the Beans is How ...

Public organizations set course for protein transition

09 June 2023

Wageningen University & Research reveals that public organizations may be the key to accelerating the shift from animal to plant-based proteins. The research shows that governments, schools, universities, hospitals and p...

Meatable reaches milestone: from cell to sausage in eight days

26 May 2023

Meatable, a pioneer in cultured meat, has reached a major milestone. The company can now produce cultured pork sausages in just eight days - less than 5% of the time required for traditional meat production. This is a...

ADM and Air Protein lead the way with landless protein

25 May 2023

ADM, a global leader in sustainably produced food, and Air Protein, a pioneer in landless air-based food proteins, announced on 18 May 2023 that they have entered into a strategic development agreement. This agreement en...

New food technology with mushroom mycelium

24 May 2023

On May 9, 2023 a collaboration agreement between NIZO Food Research (The Netherlands) and Yaegaki Biotechnology (Japan) was signed on the joint research and development of alternative meat products using mushroom myceliu...

Grassa BV awarded €50.000,- for protein pilot

24 May 2023

The challenge on "upcycling of horticulture side streams" into valuable proteins, enzymes, and supplements reached an exciting conclusion during Foodvalley NL's Innovation Insights meeting. The challenge was organized by...

Consortium aims to enhance flavour and texture plant-based

22 May 2023

The Flavour and Texture consortium, a collaboration of research organizations and industry leaders in the food production chain, is focused on resolving flavour and texture issues in plant-based foods. Supported by the D...