Protein transition

2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

Lidl Belgium lowers prices of plant-based products

02 May 2024

Lidl Belgium has announced an expansion of its range of plant-based protein products, along with a simultaneous price reduction. From May 15th, the prices of these products will be permanently lowered. This move is part ...

Kips launches plant-based cream cheese alternative

01 May 2024

With growing interest in plant-based foods, Kips is expanding its range to include a plant-based alternative to cream cheese. The launch of this new product line marks a significant expansion in Kips's range of plant-bas...

Millions more in subsidies for meat and dairy advertising

18 April 2024

The subsidies for advertising campaigns within the European food sector reveal a notable shift towards animal products, as shown by the most recent funding round of the European Union. Nearly half of the total budget of ...

Eiwitboeren and HAK form partnership

15 April 2024

Aiming for a sustainable future for Dutch plant-based proteins, the producer organization Eiwitboeren van Nederland (Protein Farmers of the Netherlands) and HAK, known for their vegetables and legumes, have aligned in a ...

New breakthrough in the taste of plant-based products

15 April 2024

After more than two years of collaboration, research institutions and companies within the food industry under the banner of the Flavor and Texture Consortium have achieved promising results. These outcomes could signifi...

Protein transition: The Dutch expect action from food producers

09 April 2024

A majority (65.7%) of Dutch people support the protein transition to a more plant-based diet, as shown in a report by ProVeg in collaboration with Kieskompas. This raises a critical question: how will the food industry r...

Online edition April 2024 | Innovation

08 April 2024

The climate for innovation in the Netherlands is facing challenges. This is the primary conclusion of the Dutch Innovation Monitor 2023 and headlines a recent urgent letter sent by FME – supported by ot...

Arnold Burger: ‘The market is ready for hybrid products’

08 April 2024

Enkco, a subsidiary of Van Loon Group, in collaboration with Olijck Foods, will supply products that are partly made of meat and partly of plant-based ingredients, with seaweed playing a major role. Arnold Burger, Commer...

Record participation in the Meat & Dairy-Free Week

04 April 2024

An impressive 20% of the Dutch population participated in the seventh edition of the National Meat & Dairy-Free Week, which took place in 2024 from March 4th to 10th. With a record number of 2.8 million participants,...

Protein Monitor: meat and dairy still favourites

02 April 2024

Dutch consumers continue to favour meat and dairy, as recent research indicates. Wageningen Economic Research conducted the first Protein Monitor on behalf of the Ministry of Agriculture, Nature and Food Quality (LNV). T...

Dutch Supermarkets chart the course of the protein transition

29 March 2024

Dutch supermarkets have taken a significant step in the protein transition. For the first time, they have collectively published the ratio of plant-based to animal proteins in their sold products. This survey reveals tha...

49% of Dutch cut back on meat consumption

27 March 2024

Recent data shows that nearly half of Dutch meat eaters have reduced their meat consumption in the past year. This was revealed in a study conducted by ProVeg International, in collaboration with Innova Market Insights, ...

Nine food brands embrace vegetarian choices

26 March 2024

Nine leading brands have made a decisive move to make their recipes predominantly vegetarian or vegan. This shift marks a significant change in how food producers approach the Dutch consumer, signaling a step closer to a...

New dairy trend: Kerry launches hybrid dairy-oat range

22 March 2024

Kerry Dairy Consumer Foods is bringing a fresh impulse to the dairy market with the introduction of Smug Dairy, a new chilled brand line that combines dairy and oats. This move is seen as a first in its category in the U...

Jumbo to cease meat promotions

15 March 2024

The Dutch supermarket chain Jumbo has announced it will cease meat promotions across all its stores and online. This initiative signals a significant shift in the supermarket landscape. It forms part of Jumbo's strategy ...