Protein transition
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B2B Communications
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2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

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Half of the Dutch find eating meat every day unnecessary

23 March 2021

94% of the Dutch population is familiar with the term meat substitutes. Furthermore, 48% of the Dutch population believes that eating meat every day is a thing of the past, according to research by Markteffect among 1,04...

A science base for better meat analogues

19 March 2021

Using a new method to measure the texture of materials, scientists of Wageningen University & Research are helping the food industry to improve the texture of meat-replacing products. The acceptance and success of...

Plant-based food sector grows by 49% in 2 years

19 March 2021

Over the last few years, supermarkets and discounters in Europe have been offering more and more plant-based options. From meat alternatives to plant-based milk, supermarkets and discounters continue to increase their sh...

National Week Without Meat 2021 has started

08 March 2021

From 8 to 14 March, the fourth edition of the National Week Without Meat will take place in the Netherlands. Since the first edition in March 2018, this sustainability campaign has become an annual initiative. During Nat...

Garden Gourmet CO₂-neutral in 2022

08 March 2021

Nestlé's Garden Gourmet is accelerating its approach to climate change and announces it will reach the CO₂-neutral goal by 2022. Garden Gourmet is achieving its goal through years of action throughout the chain from farm...

ProVeg: consumers want more plant-based, politics lag behind

02 March 2021

With the upcoming Dutch elections all political parties have their election programs ready again. For ProVeg the perfect moment to clarify that the plans of our government could be a bit more ambitious. Because, as resea...

Corona creates divide in food sector

17 February 2021

The corona crisis is having a major impact on the food sector, according to ABN AMRO's Food Sector Forecasts 2021/2022. A dichotomy is visible within the sector between entrepreneurs who are benefiting from the social ch...

Plantbased: A 'sexy' market area, full of innovations

08 February 2021

Producers of plant-based meat replacements have the wind in their sails. Consumer demand is growing, research at universities and R&D departments is yielding new techniques and products, and the government is stimula...

The national protein strategy

08 February 2021

In 2018, the European Commission asked all member states to shape a national protein strategy to become less dependent on import flows as a European Union. In December, the Dutch version, the National Protein Strategy (N...

Structure plant protein matrices

08 February 2021

Taste perception is a complex interplay between several factors, from what your senses perceive and previous experiences. The expectation for meat substitutes is therefore high: consumers who decide to eat less meat want...

Beyond Meat and PepsiCo team up to develop plant-based snacks

27 January 2021

Beyond Meat is teaming up with PepsiCo, one of the world’s largest food and beverage companies, to develop, produce and market innovative snack and beverage products made from plant-based protein. The partnership will al...

Vegamonitor: Less people see themselves as carnivores

25 January 2021

Fewer and fewer people see themselves purely as meat eaters. 55% of Dutch people typify themselves this way, which was 59% the year before. Almost 34% of households intend to eat less meat by 2021. 31% of the Dutch say t...

Schouten introduces 100% plant based tuna: TuNo

19 January 2021

Schouten Europe B.V. will introduce a fully vegetable tuna in January 2021. Under the name 'TuNo' the product will be presented to interested parties in the coming period. Vegetable tuna can play an important role in the...

Ojah: quality meat alternatives with Plenti ProFiber

15 January 2021

Dutch manufacturer Ojah BV. has launched its newest high moisture texture, Plenti ProFiber™, enabling food manufacturers to develop and produce plant-based alternatives or hybrid products with their existing machinery. ...

Great start for Future Farm in the UK

14 January 2021

Brazilian foodtech company Future Farm is off to a flying start in 2021. From January, their range of meat substitutes will be available at Sainsbury's and thus throughout the UK - just in time for the annual 'Veganuary'...