Protein transition

Growing number of companies on the Protein Transition Map

The Protein Transition Map NL continues to expand: over the past year, 70 new organisations have been added. The growing list reflects just how much momentum the protein transition is gaining. A total of 520 companies an..

First Dutch 100% plant-based cheese launched

20 May 2021

Know how since 1936, no cow since 2020. This is the pay-off for the recently launched vegetarian brand WildWestLand. Dutch cheese makers Westland Kaas, known for Maaslander and Old Amsterdam, started the brand together w...

Dutch eat most meat substitutes of Europe

10 May 2021

New data from market research agency Nielsen shows that the Dutch eat the most meat substitutes of all Europeans and that the consumption of vegetable alternatives is growing at a record pace throughout Europe. The repor...

Yellow mealworm approved for human consumption

10 May 2021

On 3 May, the 27 EU countries gave the green light to a European Commission proposal to authorise the yellow mealworm on the food market for human consumption. This novel food is intended to be used as a whole, dried ins...

New Green Deal wants more plant-based proteins on our plates

04 May 2021

Together with 65 partners, the Flemish Minister for the Environment kicked off the 'Green Deal Protein Shift on our Plate'. The aim is to improve the ratio of animal to vegetable proteins in the dietary pattern. Our e...

Alpro inspires to help save the planet through food

22 April 2021

On Earth Day (22 April 2021), Alpro will launch its new "Help the planet while you eat" campaign. The goal is to inspire as many people as possible to choose vegetable products more often, because this is good for them a...

JBS S.A. acquires European company Vivera

20 April 2021

JBS, the world’s largest protein company and second-largest food producer, has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food company, for an enterprise value of €341 million. Viver...

More protein choice in product development

12 April 2021

The popularity of plant proteins increases. The demand for meat replacers is growing, and also other products like dairy or sport drinks are more often produced plant-based. Yoghurt based on soy, a shake from peas and al...

ME-AT focuses on home-grown plant-based proteins

06 April 2021

Vegetable meat replacements have a sustainable image. But the ingredients, such as soya, often come from outside Europe. This can also be done differently. ME-AT, Herba Ingredients, Agrifirm and ZLTO are working together...

The contamination risks of plant-based ingredients

30 March 2021

The market for plant-based ingredients and dairy alternatives is growing at a fast pace. But little is known about the potential microbial contamination risks of plant-based proteins, compared to more familiar dairy prod...

Half of the Dutch find eating meat every day unnecessary

23 March 2021

94% of the Dutch population is familiar with the term meat substitutes. Furthermore, 48% of the Dutch population believes that eating meat every day is a thing of the past, according to research by Markteffect among 1,04...

A science base for better meat analogues

19 March 2021

Using a new method to measure the texture of materials, scientists of Wageningen University & Research are helping the food industry to improve the texture of meat-replacing products. The acceptance and success of...

Plant-based food sector grows by 49% in 2 years

19 March 2021

Over the last few years, supermarkets and discounters in Europe have been offering more and more plant-based options. From meat alternatives to plant-based milk, supermarkets and discounters continue to increase their sh...

National Week Without Meat 2021 has started

08 March 2021

From 8 to 14 March, the fourth edition of the National Week Without Meat will take place in the Netherlands. Since the first edition in March 2018, this sustainability campaign has become an annual initiative. During Nat...

Garden Gourmet CO₂-neutral in 2022

08 March 2021

Nestlé's Garden Gourmet is accelerating its approach to climate change and announces it will reach the CO₂-neutral goal by 2022. Garden Gourmet is achieving its goal through years of action throughout the chain from farm...

ProVeg: consumers want more plant-based, politics lag behind

02 March 2021

With the upcoming Dutch elections all political parties have their election programs ready again. For ProVeg the perfect moment to clarify that the plans of our government could be a bit more ambitious. Because, as resea...