Protein transition
Ondernemers sociëteit voedingsindustrie
B2B Communications
Wallbrink Crossmedia
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Book presentation The Future of FOOD

In a setting that breathes innovation and future thinking, we proudly presented our book The Future of FOOD. Hosted by Koppert Cress, we gathered with our OSV network to not only hand over the first copy of the book, but..

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Half of Europeans reduce meat consumption

11 November 2021

A European study by ProVeg International in partnership with Innova Market Insights, the University of Copenhagen and Ghent University as part of the Smart Protein project, shows a significant shift towards plant-based e...

GEA; strategic partner for meat substitutes

09 November 2021

Today, many consumers want to replace their meat products in a few meals or fully commit to a vegetarian or vegan diet. How can food manufacturers step into this fast-growing segment and make the most of their opportunit...

Feedback: 'Supermarkets continue to offer meat too cheaply'

02 November 2021

Dutch supermarkets are doing too little to drastically reduce their climate impact. In their communication they emphasise reducing CO2 emissions in their own shops and their transport, but 95% of emissions come from the ...

Jan Zandbergen Group builds new innovation centre

01 November 2021

On Tuesday 26 October, CEO Peter-Paul Zandbergen symbolically laid the first stone of a new food development centre. Jan Zandbergen Group 'Innovation that matters' - comprising Jan Zandbergen B.V., Diviande and Future Fo...

Juicier and healthier vegan meat due to heated soya-protein

25 October 2021

The production industry uses a standard method to extract proteins from soybeans. PhD student Yu Peng from Wageningen University altered this industrial process, making vegetarian meat juicier and healthier. Juicy veg...

Fermentation can improve taste of plant-based proteins

14 October 2021

A new research project, partly funded by the Dutch government’s Top Sector Agri & Food initiative, aims to develop new fermentation processes to improve the quality and flavour of plant-based proteins.  Plant...

Experts wanted for plant-based foods standards committee

14 October 2021

Following an initiative by NEN, the ISO working group 'Plant-based Foods' was recently established. With the development of a new standard, the working group wants to offer clarity to what consumers and food-produci...

Top Ten Foodtrends 2022: Planet is priority

13 October 2021

Consumers now rank the health of the planet as their number one concern, overtaking personal health which has been the top priority in recent years. In its Top Ten Trends for 2022, Innova Market Insights – the world’s mo...

Launch plant-based food brand 'The Simple Root'

05 October 2021

The Simple Root, an exciting new global plant-based brand backed by world leading FMCG McCain Foods, will launch in the UK later this year, harnessing the power of the potato to create delicious alternatives to dairy bas...

Diviande wins Public Award Region FoodValley

01 October 2021

On Wednesday, 29 September, Diviande received the Public Award of Region FoodValley. The concept of Diviande, using leftover meat from sustainable Kipster cocks and laying hens for the production of healthy, tasty 'hybri...

4 out of 5 Dutch want a larger plant-based food offer

21 September 2021

Four out of five Dutch people want restaurants and supermarkets to offer more plant-based food. Over half of those questioned (58%) would also agree if shops were to make meat more expensive. Two thirds thought it was a ...

DSM gets into cultured meat with Meatable

16 September 2021

Innovative food company Meatable has entered into a joint development agreement with Dutch multinational Royal DSM to co-develop growth media for cultivated meat. Growth media is a nutrient-rich liquid which contains the...

All we are saying, is give peas a chance!

14 September 2021

From high-quality extraction and processing of vegetable proteins to the production and cold storage of products, GEA has the specialist technology and experience. This is brought together in the New Food Team NL. Alt...

Judith Witte: Limitless

13 September 2021

I am training for a marathon again. Do you think the Rotterdam marathon will take place this autumn? Will I achieve a good result? During the long endurance runs, I experiment with sports gels. Which ones don't make me s...

The Netherlands: pioneer in the protein transition

13 September 2021

Halving animal consumption by 2040, that is the ambition of ProVeg Nederland in cooperation with LIVEKINDLY Collective, which has seven brands of meat substitutes and a global media platform. Veerle Vrindts of ProVeg Ned...