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PPWR: New packaging requirements from August 12

The first new PPWR rules will apply from August 12, 2026. Producers and importers may then only place packaging on the EU market with a valid EU Declaration of Conformity. Food companies therefore need to determine their..

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Odin and Vegetariërsbond launch Budget Vegan Challenge

23 February 2026

Organic and plant-based food is still often seen as expensive. Odin and the Vegetariërsbond want to challenge that perception. With the ‘Odin Budget Vegan Challenge,’ they aim to show that organic, plant-based eating doe...

New campaign aims to accelerate the protein transition

23 February 2026

Wissel ’ns Wat! launches on March 2. The new nationwide campaign takes over from the National Week Without Meat and will now be active year-round. The focus clearly shifts toward behavioral change in everyday practice. ...

Climate gains start with eating behavior

20 February 2026

The climate challenge is often framed in terms of technology and innovation. The Wetenschappelijke Klimaatraad (WKR) emphasizes something else: behavior. According to the council, the potential of behavioral change remai...

EU subsidies mainly directed to meat and dairy

20 February 2026

The distribution of European agricultural subsidies is once again under scrutiny. New figures show how strongly the Common Agricultural Policy (CAP) supports meat and dairy. The debate comes at a crucial moment. Brussels...

140 years of Verkade: tradition and renewal

19 February 2026

What began in 1886 with bread and crispbread in Zaandam grew into an iconic biscuit and chocolate brand. Generations of Dutch consumers associate the brand with everyday moments. Notably, production has remained consiste...

The real impact of PFAS on the food chain

18 February 2026

The societal costs of PFAS pollution in Europe run into the billions. This is evident from the European Commission report The cost of PFAS pollution for our society. The findings are directly relevant to the Dutch food i...

1.5 million kilos of potatoes without buyers after CêlaVíta bankruptcy

18 February 2026

In Harskamp, 1.5 million kilos of firm-boiling table potatoes are sitting without a buyer. Following the bankruptcy of potato processor CêlaVíta, the volume now risks going to waste. Arable farmer Richard Hardeman lost h...

Lidl: 46% of sales within the Disc of Five

17 February 2026

Lidl is stepping up its commitment to healthier eating. The supermarket has set a new target for 2030. By then, at least 46% of food sales must fall within the Disc of Five guidelines. The ambition applies to the entire ...

Jan Zandbergen launches Redfield Meats

17 February 2026

The market for portioned beef is growing in Europe. Professional kitchens are asking for consistency and convenience. Jan Zandbergen Group is responding to that demand. The company is introducing its new brand, Redfield ...

Ugly fruits and vegetables sell just fine

16 February 2026

Ugly fruits and vegetables too often disappear from view. Not because consumers refuse them, but because they are barely available on the shelf. When the supply is large enough, shoppers simply take them home. That is th...

New sugar tax hits 20% of supermarket assortment

13 February 2026

A new sugar tax is putting supermarkets on edge. The government intends to introduce a levy from 2030 on pre-packaged foods containing more than 6% sugar. That currently affects nearly one in five supermarket products. T...

ACM acts on vague sustainability claims coffee and cocoa

13 February 2026

Sustainability claims on coffee and cocoa are under close scrutiny. The Autoriteit Consument & Markt (ACM) has reached agreements with Nestlé, Mondelez and JDE Peet’s. The three international sellers will revise uncl...

ING: Food inflation eases in 2026

12 February 2026

Consumers remain concerned about their grocery bills. Still, new projections point to easing price pressure in 2026. This offers food companies and retailers some cautious relief, although demand remains fragile. Infl...

EU takes action against unfair trading practices

12 February 2026

The European Parliament has adopted new measures to combat unfair trading practices in the agricultural supply chain. The rules are intended to provide stronger protection for farmers, particularly in cross-border trade....

These 33 crops are resilient, healthy and future-proof

12 February 2026

Dutch agriculture relies heavily on a limited number of dominant crops. WWF-NL and the Louis Bolk Instituut aim to change that. They present a list of 33 food crops that, according to their research, make the strongest c...