BOON cuts prices: beans over 30% cheaper

As of 1 April 2025, BOON will reduce the prices of its core product range by more than 30 percent. The legume producer aims to increase bean consumption in the Netherlands and contribute to a future-proof food system. The price reduction is intended to make legumes more accessible to consumers.

Fair supply chain remains key

BOON’s focus is not on maximising profit, but on fulfilling its mission: putting legumes firmly on the map in the Netherlands. Director Ruben Bringsken explains: “We want to show that legumes are the protein source of the future. That’s why we reinvest our product margins into shortening the supply chain — from cultivation right through to processing in our sustainable, innovative packaging.”

The lower prices should make the products more accessible while also strengthening BOON’s positive impact. The company also intends to source more beans from the Netherlands in the future. This provides farmers with greater market security. BOON continues to pay a fair price to growers and supports them in scaling up production — including through the development of a ‘Bonenbos’ (Bean Forest) in the Netherlands.

New phase, different approach

This new phase also brings a shift in BOON’s marketing strategy. Large-scale promotional campaigns will be phased out in the short term. Instead, the company is focusing on partnerships with forward-thinking retailers. Bringsken: “This price cut removes the final barrier for consumers to put legumes on the table more often.”

Boonbonen.nl