Beyond Meat launches three new products

Beyond Meat is expanding its range with three new products, perfect for the summer season. The lineup includes Beyond Steak, Beyond Smash, and Beyond Burger Jalapeño, now available at various supermarkets such as Albert Heijn, Jumbo, and Picnic. This launch offers consumers more options to eat plant-based, just in time for the BBQ season.

The Beyond Steak is a significant addition to the Beyond Meat range. These plant-based steak tips are made from fava beans and wheat, providing a juicy and tender texture. With a NutriScore of A and 24 grams of protein per serving, Beyond Steak is a healthy choice. The product has already been successful in other countries and is now available in the Netherlands at Albert Heijn and Picnic.

New variants of the Beyond Burger

In addition to Beyond Steak, Beyond Meat is also introducing Beyond Smash and Beyond Burger Jalapeño. Beyond Smash is a thinner version of the Beyond Burger that offers a juicy and crispy taste experience. This burger is available at Jumbo and Picnic. The Beyond Burger Jalapeño adds a spicy kick to the lineup and is ideal for those who enjoy seasoned food. This variant can be found at Jumbo.

Supermarkets promote plant-based eating

With these expansions, Beyond Meat is responding to the growing demand for plant-based alternatives. This helps supermarkets achieve their sustainability goals. Wakker Dier aims for 50% of the proteins sold in supermarkets to be plant-based by 2025, a goal supported by many major supermarkets. Beyond Meat's new products contribute to this shift towards a more plant-based diet in the Netherlands.

Beyondmeat.com