ME-AT turns traditional German products vegan

The vegan brand ME-AT the alternative, part of the Vion Food Group, presents three German classics in a plant-based version: Nuremberg sausages, Leberkäse, and Sauerbraten. These products not only look similar to their animal-based counterparts but also offer an authentic taste experience. ME-AT the alternative focuses on protein transformation, emphasizing plant-based protein sources.

A new take on tradition

ME-AT the alternative's vision is to encourage people to diversify their protein intake. This is especially relevant given the habits and social context where animal products play a significant role. ME-AT's vegan products provide a familiar culinary experience without requiring consumers to drastically change their habits. According to Milos van Moorsel, Business Development Manager Plant-Based at Vion, the focus is on replicating the original taste and texture while also ensuring a positive nutritional profile.

Sustainability first

ME-AT the alternative places great importance on sustainable food production. The raw materials are carefully selected, with soy sourced from Europe or North America and always deforestation-free. The wheat comes from Europe, while the potatoes are from the Netherlands, which also has a regional fava bean supply chain. This sustainable approach aligns with the broader goals of the brand.

Customizable products for the market

ME-AT the alternative's vegan products are ready for production and can be offered as a private label to wholesalers, retailers, and discounters. The recipes can be adjusted according to customer requests. ME-AT produces in Leeuwarden, the Netherlands, and targets European markets, including Germany. This approach ensures that the products meet the specific demands and needs of consumers.

Vionfoodgroup.com