Launch plant-based food brand 'The Simple Root'

The Simple Root, an exciting new global plant-based brand backed by world leading FMCG McCain Foods, will launch in the UK later this year, harnessing the power of the potato to create delicious alternatives to dairy based foods.

The range includes versatile cooking sauces such as bechamel, truffle and cheese, and pesto, cream ‘cheeze,’ and a range of dips such as roasted garlic and herb and smoky chipotle. All products are developed with minimal processing, a low carbon footprint and locally sourced ingredients. Products within the range offer a simple “route” to enjoying a variety of foods for snacking, cooking and sharing that offer accessibility and food freedom for all, without compromise on taste.

The Simple Root uses innovative technology to transform potatoes and other root vegetables into the creamy taste and texture, but without artificial flavours and allergens such as dairy, nuts, soy and eggs. The technology to create this patented ingredient base was developed in collaboration with McCain Foods, the world’s largest manufacturer of frozen potato products, and Pilot Lite Capital. This partnership supports McCain Foods’ drive for innovation beyond its core portfolio, including recent investments in Truleaf (vertical farming), NUGGS (plant-based chicken nuggets) and Fiddlehead (a data science company).

Shipments of The Simple Root’s initial UK range will be available soon, with an innovative pipeline of exciting new products and global roll out coming soon.

mccain.com