The Echte family introduces cheesespread with protein

The Echte family, known for its butter and spreadable cheese, has expanded with a powerful new product: Echte Smeerkaas with protein. With reduced salt, lower fat, and an extra dose of added protein, this spreadable cheese caters to the needs of athletes and those with an active lifestyle. It retains the signature taste Echte is known for, without compromising on nutritional value.

Unique recipe with added protein

Echte Smeerkaas with protein is the first of its kind in the Echte family, specifically developed with additional whey proteins. These proteins are easily absorbed by the body and contribute to muscle recovery after exercise. With 74% less fat and 40% less salt compared to similar products, this spreadable cheese is a responsible choice for those who are mindful of their diet.

Packaging with a sporty twist

The packaging, featuring athletes instead of the typical Dutch cows, highlights the focus on a new target group. The design reflects the aim to reach active consumers who are concerned not only with their health but also with taste.

Director Mireille Kaptein: “We wanted to provide this growing target group with an Echte Smeerkaas that has the properties athletes are looking for, but with the same great taste as our other products. We're proud to welcome this product into the Echte family! Behind the scenes, we’re continuing to develop new products and expect to introduce even more next year."

Echtesmeerkaas.nl