Preventing a meat tax by eating less meat

Meat consumption in the Netherlands remains a contentious issue in discussions on sustainability and climate goals. Recent figures reveal that the average Dutch person ate slightly more meat in 2023 compared to the previous year. At the same time, there is growing pressure to adopt more sustainable eating habits, such as incorporating more plant-based proteins. According to Ceel Elemans, sector specialist Food at ING Sector Banking, the solution is straightforward: “If we eat less meat, the likelihood of a meat tax decreases.”

Small changes, big impact

In 2023, the average Dutch person consumed 75.3 kilograms of meat, a slight increase compared to 2022. While the availability of plant-based alternatives in supermarkets continues to grow, meat still dominates both store shelves and restaurant menus. Meat's appeal lies not only in its taste but also in its nutritional value and cultural habits. However, research by the Health Council of the Netherlands indicates that shifting to a diet of 60% plant-based and 40% animal-based proteins could reduce environmental impact by 25%.

Food environment as a driver of change

The current food environment plays a significant role in shaping consumer choices. While awareness of sustainable eating is increasing, meat promotions and advertising remain pervasive. Experts are therefore advocating for a coordinated effort involving governments, supermarkets, and producers to drive change. This could include fewer meat promotions and clearer information about the benefits of plant-based alternatives.

The challenge is substantial, but small steps, such as hybrid meat products and smaller portion sizes, could accelerate the transition. Ultimately, the choice partially lies with consumers themselves: by opting for more sustainable options now, the need for a future meat tax may be avoided.

Ing.nl