The food industry is missing opportu­ni­ties to tackle obesity

Obesity remains a growing problem in the Netherlands. The RIVM predicts an increase in the percentage of Dutch people with obesity from 50% in 2022 to 64% by 2050. These alarming figures are highlighted in the report Kiezen voor een gezonde toekomst, which underscores the need for a joint effort by food companies, supermarkets, and the government. “Food companies are missing opportunities in the fight against obesity,” says Ceel Elemans, Sector Specialist Food at ING Sector Banking.

Young adults vulnerable to temptations

The largest increase in obesity is expected among young adults aged 18 to 44. Notably, this group is developing obesity at an increasingly younger age, partly due to their susceptibility to advertising. Unhealthy food choices are often driven by the abundance of unhealthy products on store shelves. This generation, which tends to prioritize convenience over health, particularly needs targeted solutions.

A healthier food environment is crucial

The physical food environment plays a critical role in encouraging healthy choices. Healthy products are not only more expensive but also less prominently displayed in stores. Despite efforts to reduce salt, sugar, and fat in products, this is not enough. The food industry and supermarkets can do more to make healthy alternatives appealing and accessible. Well-positioned shelves and competitive pricing could make a real difference, especially for younger generations.

Prevention as a key strategy

In addition to creating a healthier food environment, prevention and education are essential. The report emphasizes that collaboration between the government, food companies, and supermarkets is indispensable for effectively combating obesity. Actively promoting healthier choices can turn the tide, but it requires a decisive approach.

Ing.nl