Trend reports

Search for balance in ingredients

Less sugar, salt and fat – more natural products and ingredients. Less meat and other animal proteins – more vegetal alternatives. Fewer pesticides and CO2 emission – more attention to nature and the climate. All in all,..

Top trend for 2020: “winning with words”

06 December 2019

Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding s...

The Dutch like to eat consciously

04 December 2019

The majority of the Dutch (60%) indicate that they often eat with a great deal of dedication, according to research, among more than 1,000 respondents commissioned by the Voedingscentrum. The Dutch take their time for me...

Animal-friendly: Mainly out of self-interest

04 December 2019

‘What’s in it for me?’ is de vraag die veel consumenten zichzelf stellen bij het kopen van diervriendelijke producten. Als producent is het daarom verstandig om het eigenbelang van de consument te benadrukken bij verkoop...

Vegamonitor: 'Will eating less meat become standard?'

22 November 2019

More and more Dutch people indicate that they will be eating less meat in the next five years, and people more often think that eating less meat will become the standard in the Netherlands, according to the recently publ...

Convenience generations: major impact on the food market

20 November 2019

Compared to the Millennium, Generation Z is even more food-minded, and eating outdoors is even more self-evident for this generation, according to the FSIN FoodShopper Monitor 2020. We will give a small summary of what i...

Food industry remains stable sector

11 October 2019

The annual Monitor of the Dutch Food Industry Federation (FNLI), which was presented on Thursday 10 October, shows that the food industry in the Netherlands continues to develop in a very stable manner. The future challe...

Six ways to tackle the plastic puzzle

10 October 2019

The Dutch use approximately 26 billion plastic food packaging per year and the trend points to a further increase. However, if consumers reduce their use by five packs per year, this could halt growth. This is the conclu...

Eat lunch or be lunch

07 October 2019

Scaling up, more and more efficiency, demanding transparency, increasing demand for sustainability, necessary innovation and unavoidable digitisation. Go ahead and get it done! The food sector will have to face it all at...

Meat consumption in the Netherlands increases

24 September 2019

The total consumption of meat and meat products (based on carcass weight) per capita in the Netherlands in 2018 will be just over 77 kg. This quantity is more than half a kilo above the consumption in 2017. This is the f...

Strong increase in online purchases of food

20 September 2019

Dutch consumers spent €12.5 billion on products and services online in the first six months of 2019, representing an increase of 9% compared to the first six months of 2018. This is shown by figures from the Thuiswinkel ...

Consumption of fruit and vegetables stagnates

16 September 2019

Since the low VAT rate was raised at the beginning of this year, the consumption of fruit and vegetables has stagnated. Supermarkets sold 2% less fresh fruit and only 1% more fresh vegetables. Approximately 18% of consum...

Can transparency encourage healthy choices?

16 September 2019

The University of Groningen and Wageningen University & Research have started a research project with almost all supermarkets in the Netherlands. The research 'Transparent Health & Sustainability' focuses on inte...

IPCC: Land is a critical resource

09 August 2019

Land is already under increasing pressure and climate change is contributing to this. At the same time, global warming can be kept well below 2°C by reducing greenhouse gas emissions from all sectors, including agricultu...

Online consumer more critical of price

16 July 2019

In large cities, the delivery vans of Albert Heijn and Picnic are now an integral part of the street scene, but how many consumers actually use them? It is undeniable that online shopping is on the rise. In 2015, 13% of ...

2040: Meat makes way for alternatives

18 June 2019

Meat alternatives have the potential to disrupt the global meat industry to the tune of many billions of dollars. However, the key questions are which of these new products can be most disruptive, what are the resulting ...