Protein transition
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How do you reach the flexitarian with plant-based innovations?

How do you successfully expand plant-based market share to the flexitarian? Project PLENTY is sharing its initial findings on the buying behavior of this target group. With these results, HAS green academy and Hogeschool..

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The first vegan spareribs worldwide

15 September 2020

The popular, Dutch restaurant chain Vegan Junk Food bar is the first restaurant worldwide to be selling the Heppi® Ribs in a collaboration with meat alternative producer Ojah, who launched “The World’s First Vegan Ribs” ...

Vivera invests 30 million in meat substitutes

15 September 2020

Vivera, the largest producer of meat substitutes in the Netherlands, expects the market for meat substitutes to continue to grow in the coming years. That is why the company will invest 30 million euros in expanding its ...