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The European market for meat and dairy alternatives is growing strongly. Total retail sales in 2019 amounted to EUR 4.4 billion. This is expected to reach EUR 7.5 billion in 2025, according to an ING report published on 22 October 2020.
Ceel Elemans, ING Sector Banker Food & Agri: "We are at a turning point in the market for meat and dairy substitutes. On the one hand, this is due to increasing pressure on the environment and climate, and on the other hand, due to consumers' need for more variety on the menu. It has long since ceased to be a world of start-ups. Large food concerns are fully committed to vegetable products. Traditional meat and dairy companies are now also bringing vegetable products onto the market: the cards in the food sector are being shuffled again. The expected growth will not come automatically because of three weaknesses: price, taste and availability. Without scale, the price will not go down which is necessary to go 'mainstream'. Big things have small beginnings', certainly applies in this market".
Source: ING
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