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PPWR: New packaging requirements from August 12

The first new PPWR rules will apply from August 12, 2026. Producers and importers may then only place packaging on the EU market with a valid EU Declaration of Conformity. Food companies therefore need to determine their..

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Archive Archive

‘A handful of summer’ puts soft fruit in the spotlight

04 June 2025

Soft fruit is in peak season, yet younger consumers often pass it by. The new campaign ‘Een handje zomer’ aims to change that. Strawberries, blueberries, blackberries and raspberries are being promoted to young adults in...

Preference for sweet doesn't fade so easily

04 June 2025

Six months of reduced sugar intake, yet the craving for sweet food remains. That’s the striking outcome of a large-scale study by Wageningen University & Research into taste preferences. PhD candidate Eva Čad conclud...

Avebe, TNO and WUR join forces on 3D-printed food

04 June 2025

Royal Avebe is working with TNO and Wageningen University & Research on an innovative method for producing plant-based meat alternatives: 3D food printing. Using potato starch as a base, the cooperative is exploring ...

BioMarktMeter maps the organic food market

03 June 2025

How is the organic market developing in the Netherlands? The newly launched BioMarktMeter now provides weekly insights. Wageningen University & Research carries out this monitor on behalf of the Ministry of Agricultu...

Foodvalley launches guide for healthier food products

03 June 2025

How do you make food products healthier without compromising on taste or texture? Foodvalley now offers a practical tool to support this: the Practical Guide for Reformulation and Innovation. Launched on 3 June 2025, the...

McDonald’s, Farm Frites and Rabobank commit to regenerative farming

02 June 2025

On International Potato Day, McDonald’s Netherlands, Farm Frites and Rabobank signed a five-year partnership agreement. Their shared goal: making the Dutch potato supply chain more sustainable through regenerative agricu...

What consumers do (and don’t) consider food waste

02 June 2025

A leftover that’s been in the fridge too long. Milk just past its expiry date. The end slice of a loaf that no one wants. Most Dutch consumers throw these out without hesitation. But do they actually see it as food waste...

Plukon acquires vegan producer Vega Insiders

02 June 2025

With the acquisition of Vega Insiders, Plukon Food Group adds a specialized vegan producer to its organisation. The activities of the Udenhout-based company will be integrated into the group, with Vega Insiders continuin...

PlanetProof label sees modest growth

30 May 2025

The On the way to PlanetProof label continues to evolve. In 2024, the certified acreage for plant-based production grew by 1.3%. Open field crops—such as potatoes, vegetables, fruit and ornamental plants—showed the stron...

Stricter measures needed for STEC in raw milk cheese

30 May 2025

Farms that produce raw milk cheese need to stay alert to STEC. That is the recommendation from BuRO, following a risk assessment of this pathogenic E. coli variant in cheeses that have not fully matured. If STEC is detec...

3D dessert wins MBO Challenge on Food Waste

28 May 2025

The winning team of the MBO Challenge Voedselverspilling 2024–2025 was announced on 15 May during the Food for Teachers LIVE EVENT hosted by CIV Groen. The top prize went to five students from Lentiz LIFE College and Len...

Belgian food industry losing ground in Europe

28 May 2025

Belgian food companies are losing ground in the European market, while exports outside the EU are on the rise. That’s notable, given that three quarters of all exports still remain within Europe. “Our companies are losin...

A-brands rising faster in price than budget labels

27 May 2025

The price of A-brands continues to rise more sharply than that of budget brands. This is shown in a new price survey by the Consumentenbond. On average, A-brands became around 7% more expensive between April 2024 and Apr...

Food stores hold their ground in the online era

27 May 2025

Despite the rapid rise of online shopping, physical stores remain a key part of the Dutch economy; including in the food industry. While non-food is clearly declining, food retail continues to grow, both in store numbers...

AI model aims to improve plant-based texture

26 May 2025

The taste of plant-based alternatives often falls short. Texture in particular proves problematic for consumers, according to researchers at Wageningen University & Research. With a $50,000 grant from the Bezos Earth...