Vion shifts focus to Benelux reassesses German operations

Vion, a leading player in the meat industry, is emphasizing the strengthening of integrated supply chains within the Benelux region. The company is committed to sustainability and value creation for all its partners. This strategic shift is accompanied by an evaluation of its German operations, driven by interest from other market players. Vion is seeking suitable partners for its German activities to ensure further growth and a healthy future. No closures are anticipated.

"Our goal is ambitious," says Ronald Lotgerink, CEO of Vion. "We aim to become the most sustainable meat company in Europe." Vion has strong relationships with farmers and is part of established networks. The company is now focusing on production in the Benelux to reinforce its sustainable position in Europe. Multi-million investments in the locations of Groenlo, Tilburg, and Boxtel illustrate the steps being taken to future-proof the organization. These investments are focused on animal welfare, sustainability, and production efficiency.

Positive prospects for German operations

Vion's businesses in Germany remain profitable and have a strong regional presence. The recent sale of company divisions in northern Germany has generated interest in the remaining German activities. Vion is conducting a strategic review, and final decisions will depend on discussions with interested parties. Vion continues to invest in sustainable production, including solar panels and improved cooling facilities. These investments provide a solid foundation for the growth of its German operations.

Lotgerink emphasizes Vion's determination to find the best partners for the successful development of its German activities. "We promise this to our employees, farmers, and customers." Vion remains committed to maintaining business relationships and honoring agreements to ensure a smooth transition until any transactions are completed.

Vion.nl