TRENDS

Growing number of companies on the Protein Transition Map

The Protein Transition Map NL continues to expand: over the past year, 70 new organisations have been added. The growing list reflects just how much momentum the protein transition is gaining. A total of 520 companies an..

BOON Shifts Focus to Beans

25 January 2024

In a surprising turn of events, BOON has announced its decision to cease the sale of their popular meat substitutes in retail outlets. The company has decided to shift their focus to beans. BOON believes that the chal...

New Joint Venture Enters Plant-Based Milk Alternatives Market

23 January 2024

Bitburger Braugruppe, renowned for brewing beer, has joined forces with confectionery manufacturer Zentis to venture into the growing market of plant-based milk alternatives. The collaborative venture, named V-Comp Pro, ...

Confectionery industry addresses sugar and salt intake

19 January 2024

Recent figures from the Food Consumption Survey (VCP 2019-2021) by the RIVM show that the average intake of sugar and salt among Dutch residents has decreased, while fiber intake has increased. A positive trend aligning ...

Food producers tap into the CHIPS lifestyle trend

18 January 2024

The FSIN FoodShopper Monitor 2024 focuses on the CHIPS lifestyle model, an acronym representing convenience, health, indulgence, price, and sustainability. These five themes characterize the lifestyle, particularly of th...

Meat and Meat Substitutes Equally Satiating

17 January 2024

A few years ago, consumer research revealed that people quickly felt hungry again after consuming plant-based meat substitutes. This raised questions about their satiating effects compared to traditional meat. Liesbeth Z...

Italy Regulates Insect Flour for Human Consumption

16 January 2024

Italy has a clear message for consumers: know what you eat! On December 29, 2023, four regulations were published in the Italian Official Gazette, aiming to regulate the sale of products based on insect flour for human c...

IFF, Unilever and WUR Enhance Flavor of Meat Alternatives

16 January 2024

International flavor and fragrance producer IFF is joining forces with Unilever and Wageningen University and Research (WUR) to address flavor challenges in plant-based meats. In a four-year project, IFF and Unilever ...

Opportunities for Bread in Emerging Protein Trends

15 January 2024

Food development trends, arising from consumer needs, economic shifts, and societal changes, present both opportunities and challenges for the bakery sector. Whole grain bread, with its diverse health benefits, plays a c...

Beyond Meat Introduces Beyond Steak in the Netherlands

15 January 2024

Beyond Meat unveils Beyond Steak® for the first time in the Netherlands during the Horecava 2024. This launch follows the recent introduction of Beyond Chicken-Style products, extending the range committed to offering pl...

No New Guidelines for Vegetarian Labels in Belgium

08 January 2024

Belgium will not be introducing any new guidelines regarding the labeling of vegetarian products. This decision stems from a lack of consensus among stakeholders and political figures, as indicated by Federal Minister of...

RIVM: The Netherlands is adopting a healthier diet

05 January 2024

The Food Consumption Survey (VCP) 2019-2021 reveals positive changes in the eating habits of the Dutch. There is an increase in the consumption of plant-based products such as vegetables, fruits, unsalted nuts, and legum...

Deceptive Claims in Protein-Rich Products

04 January 2024

Protein-rich foods are gaining popularity, but recent research by the Dutch Food and Consumer Product Safety Authority (NVWA) reveals a frequent lack of accurate information on packaging. Nearly half of the 54 examined p...

Dutch Companies collaborate on new meat substitutes

27 December 2023

With the growing global population, the demand for protein-rich food is on the rise, turning food security into an urgent issue. However, the traditional approach with animal products contributes to negative effects on t...

€35 Million for Technological Innovation

21 December 2023

In a bold move towards sustainable advancement, the Netherlands has allocated a substantial €35 million to seven research consortia under the Perspective Program. This initiative, funded by the Ministry of Economic Affai...

Top 10 Food Trends for 2024

20 December 2023

In a world echoing with the challenges of rising food prices and economic restraint, Innova Market Insights provides a delectable glimpse into food trends for 2024. Research reveals that, despite ongoing global challenge...