TRENDS

Plant-based eating: half of Dutch people need help

Swapping ground meat for lentils, or cow’s milk for a plant-based alternative. Through small swaps like these, Wissel ’ns Wat! aims to encourage Dutch people to eat plant-based foods more often. The approach focuses on o..

Dutch consumers stay calm amid changes in food supply

09 October 2025

More expensive coffee, no bread left on the shelf, or chocolate that tastes just a little different? Most Dutch consumers aren’t easily fazed. They stick to their usual choices and simply wait it out. That’s one of the f...

The Future of Food & Retail – 13 November

09 October 2025

Curious to hear Albert Heijn and Nice to Meat’s take on online distribution? How ambitious CO₂ targets are translated into concrete actions across the supply chain? What the European PPWR regulations and delicate acts me...

Eetdrammen: unhealthy food that pushes itself on us everywhere

08 October 2025

The Dutch Nutrition Center (Voedingscentrum) has introduced a new word: eetdrammen. It gives a name to something that happens all the time but often goes unnoticed. Eetdrammen refers to the aggressive promotion of unheal...

Bean Deal continues in the plant protein chain

06 October 2025

The Bean Deal may have officially come to an end, but collaboration across the chain is far from over. That’s what Minister Femke Marije Wiersma of Agriculture, Fisheries, Food Security and Nature wrote in a letter to th...

BioMarktMeter: consumers positive yet hesitant

03 October 2025

Interest in organic food continues to grow, but consumers remain divided. This is shown by the BioMarktMeter, a study that tracks developments in the organic products market. Whereas earlier editions focused mainly on th...

Alternative proteins take priority in Germany

29 September 2025

Alternative proteins deserve just as much space on the table as meat and dairy. Not a “better” choice, but simply a logical one alongside. That is the message of the Scientific Advisory Board (WBAE) in a 400-page report ...

Protein innovation takes on a greater meaning

26 September 2025

The traditional protein bar is facing competition. Consumers increasingly expect protein not to be hidden in a shake or bar, but to be part of everyday food. Research by Innova Market Insights shows that health, convenie...

Chocolate prices stabilise, but remain elevated

25 September 2025

After years of rising prices, the chocolate market is finally seeing some calm. The sharp peaks appear to be behind us. Still, producers and retailers face a tough equation: cocoa remains expensive, margins are under pre...

Growing trust in food safety, but concerns over microplastics rise

25 September 2025

An increasing number of Europeans feel familiar with the EU's complex food safety system. According to the latest Eurobarometer, published by EFSA, 79% of citizens say they are aware that there are rules in place to keep...

Shrinking livestock puts dairy and meat sector under pressure

23 September 2025

The Dutch livestock population is expected to shrink by 12 to 15 percent in the coming years. Fewer cows, fewer pigs – and therefore less milk and meat. This puts the entire chain under pressure. Slaughterhouses are hit ...

Ede building European hub for protein innovation

22 September 2025

Ede is stepping up its game in the world of sustainable proteins. The NIZO site will transform over the coming years into a vibrant food innovation park. Startups, scale-ups, researchers, and companies will join forces h...

Private-label meat substitutes gain ground on health

22 September 2025

Meat substitutes are getting healthier, and that’s good news. Supermarket private labels are showing it can be done: less salt, better nutrition. New data from ProVeg confirm the trend. Private labels perform remarkab...

Organic on the menu: LVVN supports restaurants during 'Gastvrij Rotterdam'

19 September 2025

The Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) is working to increase the presence of organic products in the hospitality industry. During Gastvrij Rotterdam, the ministry is offering practical e...

Cocoa farmers gain income from the whole fruit

19 September 2025

In Ivory Coast, a new facility now processes the often-discarded white pulp of the cocoa fruit. Kumasi Drinks and the Chocolonely Foundation, in collaboration with ETG/Beyond Beans, are working to create a more sustainab...

Solar Foods progresses Solein® approval process in the US

18 September 2025

Solar Foods has submitted a GRAS (Generally Recognized as Safe) notification to the US Food and Drug Administration (FDA) for Solein®, aiming to receive a no questions letter confirming the ingredient's safety for its in...