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2025 Trend Report for the Food and Beverage Industry

2025 promises to be a transformative year for the food and beverage sector. Strengthen your business strategy and gain a lasting competitive edge with this practical guide to the industry’s most significant challenges an..

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Archive Archive

WUR: Diversity between various groups of eaters

17 November 2022

Two recently published studies from Wageningen University & Research compared consumers with various eating patterns. The studies focussed specifically on meat eaters, flexitarians and vegetarians, and on the diversi...

Agrifirm and Vallei Varken introduce climate-neutral pork

14 November 2022

Together with Agrifirm, Vallei Varken is launching the very first climate-neutral certified pork in the Netherlands. This pork will be available in Marley Spoon meal boxes from mid-November 2022. Following a verification...

LTO Netherlands wants addition to Agro-Nutrimonitor

10 November 2022

At the end of October 2022, WUR published the Agro-Nutrimonitor commissioned by the ACM. LTO Netherlands responds to the study, which mainly covers the years 2018-2020. The organisations appreciate the efforts of the ...

Marketing claims organic, what are you allowed to say?

08 November 2022

To get the message of organic across to consumers, good communication is obviously very important. For example, through claims on labels, in advertisements, in the supermarket and on the website. But what exactly is orga...

Freshfel embarks on shadow PEFCR for fruit & vegetables

07 November 2022

Freshfel Europe alongside members is embarking on the development of a shadow Product Environmental Footprint Category Rules (PEFCR) for fruit and vegetables. The objective of the shadow PEFCR is to have a state-of-the-a...

Lidl stops flying in fruit and vegetables

02 November 2022

To reduce its climate impact, Lidl announces that it is the first national food chain to stop bringing in fruit and vegetables by air. By taking this step, Lidl is reducing CO2 emissions released when transporting produc...

WUR: Does true pricing influence purchasing behaviour?

02 November 2022

Researchers from Wageningen University & Research tested the effect of true pricing. The conclusion was interesting: the more customers feel that buying true price products leads to increased social status or contrib...

Short-term solutions to reduce steam costs

01 November 2022

No one could have foreseen how quickly scarcity of gas and shortage of electrical infrastructure have become a reality. There are many questions among companies with steam boilers looking for solutions to reduce steam pr...

Dutch industry can reduce gas consumption by 16%

01 November 2022

The Dutch industry can make a substantial contribution to rapidly reducing the demand for natural gas. By using energy more efficiently in various ways, around 1.5 billion m3 of natural gas can be saved structurally. ...

80% of all packaging recycled and reused

01 November 2022

In 2021, 80% of all packaging put on the market was recycled, according to Afvalfonds Verpakkingen (Dutch Packaging Waste Fund). This is well above the Dutch target of 70%. It also leaves us well behind the EU target of ...

WUR: Farmed insects fit in the food system

26 October 2022

Edible insects can use the organic residual streams from agriculture and the food sector and make new food or feed from them. In this way they may make food systems more sustainable. Alejandro Parodi studied how sustaina...

Dutch food producers increase donations to food bank

25 October 2022

The pressure on the Voedselbank (food bank) is increasing; the number of clients is expected to increase by at least 40 per cent this winter compared to the beginning of 2022. Unox, Iglo, Hak and Bolletje are therefore f...

Organic farming pays off more often than you think

24 October 2022

Between 2018-2020, organic farmers and gardeners were able to recoup the additional costs of organic production through higher market prices in most cases, except for milk. However, consumers' willingness to pay for orga...

The Top Ten Food Trends of 2023

20 October 2022

'Redefining Value' heads Innova Market Insights’ Top Ten Trends for 2023, as consumers adapt to a global cost-of-living crisis in the face of economic and political volatility. With budgets stretched and supplies under s...

Dutch digital sector must be more sustainable

19 October 2022

18 October 2022, the National Coalition for Sustainable Digitalisation (NCDD) presented a manifesto to Minister Adriaanse of Economic Affairs and Climate. The coalition calls on the government for a comprehensive approac...