AVN calls for VAT reduction on fruits and vegetables to 0%

Ambachtelijke Versdetailhandel Nederland (AVN) at three locations around the country, namely Emmeloord, Julianadorp and Enschede, with the help of local members, showed the impact of a VAT reduction on fruits and vegetables. The playful action, which highlighted the difference between 9% VAT and 0% VAT on these healthy products, attracted much attention from both the public and the media. In particular, the action at Vitamientje.nl in Emmeloord was a great success.

With this action, AVN once again calls on the cabinet to stick to the proposed decision to abolish VAT on fruits and vegetables. Although the coalition agreement confirmed that the possibilities to do so would be investigated, this reduction is now under discussion. AVN reiterates the importance of reducing VAT on fruits and vegetables to 0% for public health. Especially in times when the budget per household is shrinking, the accessibility of fruits and vegetables is essential.

Marco Maasse, director of AVN, emphasizes the urgency of the proposed VAT reduction: "It is crucial that we now actually move to reduce VAT on fruits and vegetables to 0%. This reduction is an important step in making healthy food more accessible to all Dutch people. We need to demonstrate that this has an immediate positive impact on public health and therefore it is essential to maintain this measure."

Fruit and vegetables for all

Maasse adds, "With the reduction, we are ensuring that more healthy food can actually be consumed. It is important that healthy food remains accessible to as many people as possible, especially given the difficult economic conditions many households are currently facing. Lowering VAT on fruits and vegetables to 0% helps create a healthier Netherlands and encourages more intensive consumption of fruits and vegetables."

AVN remains committed to emphasizing the need for a VAT reduction on fruits and vegetables to 0%. She calls on the cabinet to prioritize the health of the Dutch population by maintaining this measure. It is time to work together for a healthier future for all Dutch people.

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