The Future of Food: a meaningful Christmas gift for your team

The food chain is shifting. The landscape changes with every trend, every scandal, every innovation. Keeping up means looking ahead. Food is changing—how it's produced, transported, sold, and consumed. That calls for adaptation, insight, and decision-making—by businesses, governments, and consumers alike. If you're working in food today, you need to know what tomorrow will require. Because change is accelerating.

The Future of FOOD outlines these developments in clear terms. Not as a set of random predictions, but through well-founded trends and scenarios. Adjiedj Bakas (trendwatcher and futurist) and Judith Witte (journalist and editor-in-chief of Voedingsindustrie) show where we're headed: toward greater medicalisation, technological production methods, new protein sources, and a different business model for the supply chain. What does that mean for your position as an entrepreneur? How do you respond to the demands of your clients, market expectations, and regulatory pressure?

This book doesn’t claim to have all the answers—but it does provide direction. And that's exactly what's needed. In a sector where margins are under pressure and the demand for transparency keeps growing, standing still is not an option. If you want to move forward, you need to be prepared. This book can help.

A smart Christmas gift for your employees

Forget the usual gift baskets or quick token gestures. The Future of FOOD is a thoughtful gift for your team. It’s a book they’ll read, revisit, and refer back to. Your employees contribute to the growth and continuity of your business every single day—and that deserves recognition. With this book, you offer them a glimpse into the future of the industry you’re all part of. It outlines what’s changing, where the opportunities are, and how to prepare for what’s ahead. Because you can’t face the future alone.

This is a book that encourages action. You don’t give it away lightly. You give it with intention.

Price per copy: €24.95 (incl. 9% VAT)

Send an email to [email protected] for more information.

For orders of 50 copies or more, we’ll add something extra to your gift package: a custom-designed bookmark in your own house style—including logo, colour scheme and branding. Every time the book is opened, your organisation is front and centre.

www.thefutureoffood.eu