Protein transition
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B2B Communications
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Red Band maker Cloetta waves gelatin goodbye

Cloetta, known for brands like Red Band, Venco, and Sportlife, is taking steps toward vegan products to reduce its carbon footprint. This shift aligns with the growing demand for plant-based options and the company's sus..

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It's rush hour in protein land

13 September 2021

It cannot have escaped anyone's attention: proteins are, without exaggeration, the centre of attention. No wonder: the world population is growing, in many places prosperity is increasing, which goes hand in hand with in...

Roadmap Plant Proteins

08 September 2021

 Today, we are facing an unprecedented challenge to produce and distribute adequate protein to feed over nine billion people by 2050, in an environmentally sustainable and affordable way. Protein calories consumed by peo...

Pitfalls in a vegetarian or vegan diet

23 August 2021

In the production of meat substitutes, the emphasis for producers is mainly on replacing animal proteins with vegetable proteins and less on a healthy composition of the product, according to Ciaran Forde, professor at W...

Plant-based foods market to hit $162 billion in 2030

17 August 2021

The plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020, according to a new report by Bloomberg Intelligence (BI).  G...

Top 9 myths about plant-based food

10 August 2021

There are still many misconceptions about plant-based food in the Netherlands. This is evident from research commissioned by Upfield. Many people in the Netherlands incorrectly believe that vegetable alternatives to meat...

Can we trust cultured meat?

04 August 2021

Cultured meat seems to be conquering the world. When such a new product enters the market, consumers must be able to trust that it complies with all European legislation and regulations regarding food safety. Research by...

NEN wants ISO working group for plant-based food

12 July 2021

NEN has submitted a proposal to ISO to set up a new working group to work on technical definitions and criteria for plant-based food.  Various studies show that not only the demand for plant-based meals is increa...

Protein transition on existing production lines

08 July 2021

How can you determine whether existing production spaces, machines or lines are also suitable for processing protein-rich raw materials, manufacturing or packaging plant products. To guide the accelerating protein transi...

Plantaardig geen bedreiging dierlijke sector

29 June 2021

De markt voor alternatieve eiwitten voor vlees en zuivel zal tot 2035 flink doorgroeien. Maar hoe hard gaat deze transitie nou echt? Met het verwachte consumptieaandeel van 4% resp. 9% blijft het een niche en hebben de v...

Research into basis for new plant-based food concept

15 June 2021

A new concept for sustainable plant-based food has come a lot closer thanks to a grant of 7.5 million euros. Researchers can use it to create the basis for a method to 'upgrade' vegetable material until it is just as tas...

Boermarke: Plant-based cheese is booming

14 June 2021

Boermarke has guaranteed ‘dairy at its tastiest’ for more than 30 years. Both traditional milk products and high-quality plant-based alternatives find their way to the shelves in shops. Since the end of 2020, the Twente-...

Vegetarian snack in high demand

08 June 2021

Meat substitutes have benefited from consumers' desire to eat less meat in recent years. Supermarket sales of meat replacement products grew by double digits in 2019 and continued to grow in 2020. Faster still than sales...

Europe rejects ‘plant-based dairy censorship’

27 May 2021

The European Parliament, the European Council, and the European Commission rejected Amendment 171, which would have meant severe restrictions for plant-based dairy products. ProVeg International challenged the amendment ...

First Dutch 100% plant-based cheese launched

20 May 2021

Know how since 1936, no cow since 2020. This is the pay-off for the recently launched vegetarian brand WildWestLand. Dutch cheese makers Westland Kaas, known for Maaslander and Old Amsterdam, started the brand together w...

Dutch eat most meat substitutes of Europe

10 May 2021

New data from market research agency Nielsen shows that the Dutch eat the most meat substitutes of all Europeans and that the consumption of vegetable alternatives is growing at a record pace throughout Europe. The repor...