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In a significant move, vegan food company VFC has acquired the Meatless Farm brand, rescuing the fellow Yorkshire plant-based brand from administration. The Meatless Farm brand name will be retained, with the product range diversifying VFC Foods’ existing plant-based chick*n portfolio.
The acquisition of Meatless Farm marks a crucial milestone in VFC’s growth strategy and its mission to provide more vegan products across retail and foodservice, with the aim to remove animals from the food chain.
David Sparrow, CEO of VFC Foods: “Meatless Farm has built strong consumer awareness, which aligns with our core values, and their exciting product portfolio enhances our existing range. By integrating both brands, we can utilise numerous synergies with valued customers and suppliers, thus driving innovation and extending customer choice.”
Source: VFC Foods
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