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Vandersterre is going to cooperate with Max & Bien; the vegetarian alternative for cheese. The cooperation will give Max & Bien the opportunity to market the brand more widely. This way, consumers both in the Netherlands and abroad can get acquainted with this cheese alternative.
Max & Bien is known for its high-quality, vegetable products with natural flavours and a great texture. This vegetable cheese maker was the first in the world to launch vegetable Gouda-style cheese wheels. Crafted by real cheese lovers, for cheese fanatics, flexitarians, vegans and anyone who wants to enjoy their cheese in a responsible way. ''With our cheeses we want to make it easier for people to occasionally choose a vegetable option with drinks'', say founders Maxine Agyeman and Jobien Groen.
With this cooperation Vandersterre will meet a growing demand in the dairy category. By joining forces in the areas of innovation, marketing, chain solutions and international market knowledge, we want to further stimulate the production and sales of Max & Bien products.
Source: Max & Bien
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